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Measuring Success by Susan Kaye Quinn

“Writing is the only profession where no one considers you ridiculous if you earn no money.” – Jules Renard (French Writer, 1864-1910) Until very recently, writing was a Glory business, where success for most authors was measured by status, not dollars. Landing an agent and a book deal with a Big Six (Five? Four?) publisher […]

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The Magic of Awards and Reviews by Amy Edelman

Marketing a book is a little like making great chocolate chip cookies.  There are certain ingredients that are important to include—chocolate chips, for one—and others that might seem optional (brown sugar?).   But it’s the brown sugar (or in this case, reviews and, to a lesser extent, awards), that make the rest of the marketing […]

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Creative Book Launches That Command Attention by Angela Ackerman and Becca Puglisi

Being an Indie author means a tremendous amount of pressure lies at our door as we release a book. Without the backing and promotional support of a publishing house, we are on our own. Success or failure is up to us, and to capitalize on the buzz rush that accompanies a book launch, we must […]

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12 Steps to Blog Tour Success by Joel Friedlander

The growth of online book sales, web 2.0 technology and social media have given indie authors unparalleled opportunities to promote their books. One of the best innovations in online book marketing is the blog tour, or virtual book tour. In its briefest form, a blog tour allows an author to virtually visit lots of communities […]

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Building an Author Brand by Ali Cross

Don’t let the “b” word scare you ~ building your own bodacious brand is totally doable! I’ve broken the endeavor into four bite-sized pieces with a few exercises thrown in to help you put the lessons to work.  Take the time now to read through and to brainstorm ~ then join me at 5:00. We […]

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Build Your Mailing List! 5 Ideas That Really Work by DuoLit

With all of the hats you wear as an indie author, have you ever wondered how in the world you’ll fit promotion into your already jam-packed schedule?  At the very least, I bet you don’t have nearly the amount of time you’d to spend on marketing your work. After all, you have to start writing […]

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Reaching Your Readers Online by Brittany Geragotelis

In October 2010, I wasn’t sure where I was going with my writing. I’d been writing novels since the age of 15 and had always wanted to be an author one day. It was my biggest dream. But after nine years of trying to get published the traditional route, all I’d experienced was rejection. I’d […]

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How Can You Use Social Media to Your Advantage? by Jason Letts of the Kindle Fire Department

2012 was the year social media showed its true colors. 2013 will be the year we fight back. What do I mean? In case you didn’t hear about it from an irate author, Facebook made changes to restrict the ability of pages to reach fans, putting the readers you’ve gained maddeningly just out of reach. […]

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Building a Sense of Community by Melissa Foster of World Literary Cafe

********************************************************************************* Melissa Foster is the award-winning author of three International bestselling novels, a community builder for the Alliance of Independent Authors, and a touchstone in the indie publishing arena. When she’s not writing, Melissa teaches authors how to navigate the book marketing world, build their platforms, and leverage the power of social media, through her […]

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