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Mastering Author Branding

Mastering Author Branding with Andrea Jo DeWerd: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts

In this episode of Self-Publishing with ALLi, Dale L. Roberts talks with Andrea Jo DeWerd, a book marketing expert, about the essentials of author branding and marketing. Andrea explains how to create a memorable brand, build a cohesive author presence, and use social media effectively. She also discusses boosting book sales through in-person events and community engagement, debunks common marketing myths, and offers practical tips for public speaking and identifying the right opportunities for your audience.
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Inspirational Indie Author Interview: Sylvia Bourgeois

Inspirational Indie Author Interview: Sylvia Bourgeois. Former Heavy Equipment Operator Brings Pacific Northwest History to Life with Strong Female Characters

My ALLi author guest this episode is Sylvia Bourgeois, who writes stories featuring strong, unconventional women set against the natural beauty and industry of the Pacific Northwest. A former heavy equipment operator and project manager, Sylvia uses her unique life experiences to craft compelling historical fiction. Her latest novel, Here, Now, takes readers on a journey from 1920s Seattle to a remote logging camp in British Columbia. I spoke to Sylvia about how her childhood, career, and creative process have shaped her work—and how she juggles a demanding day job with her passion for writing.
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Spines

AI Self-Publishing Service Spines Raises Questions, and Audiobooks Boom Beyond Expectations: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway examines Spines, a new AI-powered self-publishing service claiming to revolutionize the industry with faster and cheaper book production. He also discusses the growing dominance of AI startups in publishing, OpenAI’s latest legal troubles, and revelations about the true size of the audiobook market, which may be far larger than official figures suggest.
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Outsourcing Publishing Tasks

How to Save Money when Outsourcing Publishing Tasks: The Self-Publishing with ALLi Podcast Featuring Anna Featherstone

In this episode of the Self-Publishing with ALLi Podcast, ALLi's nonfiction adviser Anna Featherstone talks with Michael Hanrahan, founder of Publish Central, about ways authors can save money when outsourcing publishing tasks. They cover topics such as reducing editing costs by improving your manuscript, making cost-effective printing decisions, managing contracts, and understanding what’s truly necessary for distribution.
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Amazon Music

Amazon Music Enters Audiobooks, Spotify Expands, and Tech Giants Launch Imprints: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway explores major developments in audiobooks, including Amazon Music's move into the market and Spotify's new deal with Bloomsbury. He also discusses ByteDance and Microsoft's ventures into publishing, with ByteDance focusing on BookTok-friendly genres and Microsoft aiming to speed up the publishing process. With tech companies increasingly disrupting the industry, Dan examines what these changes mean for authors.
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Children’s Picture Books

The Author-Illustrator Partnership in Children’s Picture Books: The Self-Publishing with ALLi Podcast featuring Matty Dalrymple

In this episode of the Self-Publishing with ALLi podcast, Campaigns Manager Matty Dalrymple interviews Karen Inglis, a best-selling author and ALLi's children's book adviser. They explore the author’s role in creating children’s picture books, working with illustrators, managing costs, and choosing trim sizes and print quality. Karen also highlights the importance of perfecting the story and having clear contracts with illustrators.
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Inspirational Indie Author Interview: Douglas Vigliotti

Inspirational Indie Author Interview: Douglas Vigliotti. Author Adapts Aristotle’s Timeless Principles to Help Novelists Master Storytelling

My ALLi author guest this episode is Douglas Vigliotti, author of Aristotle for Novelists: 14 Timeless Principles on the Art of Story. In this book, Douglas adapts Aristotle’s Poetics for modern novelists, breaking down the ancient principles that have shaped storytelling for over 2,000 years. He explores how these ideas apply not only to fiction but also to the stories we live every day. 
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AI Act Draft Code Of Practice

What the AI Act Draft Code of Practice Means for Authors: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway examines the European Union's AI Act Draft Code of Practice, focusing on its impact on copyright, transparency, and data use in AI training. He also reports on the growth of self-publishing, with over 2.5 million books self-published with ISBNs last year—a 7.2 percent increase—and discusses how the new measures aim to protect authors from unauthorized use of their work by AI platforms.
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Pivot Or Quit

Successful Authors Share When to Pivot or Quit on a Project to Boost Profit and Creative Growth: Self-Publishing Conference Highlight

The Alliance of Independent Authors hosts a discussion on the decision-making process behind whether to pivot or quit on a project. Eight indie authors share strategies for recognizing when a project may not be working and provide guidance on pivoting to optimize both profit and creative potential. This session offers practical advice to help authors navigate indie publishing challenges and turn creative setbacks into financial success.
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Mike Shatzkin

Amazon Ends Kindle Vella, Tech Leaders Push AI as a Creative Tool, and Remembering Mike Shatzkin: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway reflects on the passing of publishing influencer Mike Shatzkin and his impact on the industry. He also discusses Amazon’s decision to close its Kindle Vella serial fiction program and what it means for authors, and examines the tech industry’s stance on AI and creativity as shared at TechCrunch's Disrupt Conference. With tech startups promoting AI as a democratizing force, Dan explores the tension between creative freedom and the potential impact on traditional creative livelihoods.
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Todd Fahnestock

Unlock the Secrets of Author Branding with Todd Fahnestock: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts

Award-winning indie author Todd Fahnestock reveals the secrets to building a successful personal brand and connecting with readers in this insightful interview. From mastering in-person sales to harnessing the power of storytelling, Todd shares key strategies for branding and promoting your books. Curious how email marketing and newsletters can boost your reader loyalty? Todd breaks down his best practices while emphasizing the importance of authenticity and learning from failure. Discover what it takes to craft a compelling author journey in today's competitive landscape.
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X. Ho Yen

Inspirational Indie Author Interview: X. Ho Yen. Aerospace Engineer and Neurodivergent Writer Redefines Science Fiction with Realism and Hope

My ALLi author guest this episode is X. Ho Yen, a science fiction author whose work challenges traditional genre boundaries. X draws on a career in aerospace engineering and his own experiences with neurodivergence to create what he calls 'realism-based' science fiction. He avoids typical tropes in favor of narratives grounded in complex human challenges.
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