Marketing Your Books Using Video

Marketing Your Books Using Video, with Dale L. Roberts and Matty Dalrymple

In this member-first Q&A on the Self-Publishing with ALLi podcast, ALLi video content adviser Dale L. Roberts answers questions on how authors can use video to market their books, connect with readers, and build visibility for their author brand. Topics include the best tools for creating video content, when to start using video in the publishing process, and how to measure the impact of video on book sales and reader engagement. Roberts also addresses how to drive traffic to videos, whether book trailers still matter, how Amazon A+ Content works, and practical ways to get comfortable on camera.
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Inspirational Indie Author Interview: Darnnell Reese

Inspirational Indie Author Interview: Darnnell Reese. Desert Storm Veteran Breaks Decades of Silence on Trauma; Turns to Faith and Writing to Confront Bullies

My ALLi author guest this episode is Darnnell Reese, a Desert Storm combat veteran and former Military Intelligence analyst. During her service, she experienced trauma both on the battlefield and within her own unit, which she kept silent about for decades. With the encouragement and help of her daughter, she finally put that story into writing. Her work also draws on faith and focuses on confronting bullies in all forms. 
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Anthropic Settlement Registration Requirement

News Summary: Copyright Professor Objects to Anthropic Settlement Registration Requirement; Editors Upload Manuscripts to ChatGPT

I wonder when I will run out of news about the Anthropic lawsuit. Not quite yet is the answer, though I was reminded in Jane Friedman's fascinating account in her newsletter this week that there will be a final hearing for approving the $1.5 billion settlement on April 23, so maybe the end is in sight. The latest update though is a fascinating intervention from copyright law professor Lea Bishop. Professor Bishop's official objection to the settlement motion has two points of particular interest.
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Bookstores Call For Faster Response

News Podcast: Bookstores Call for Faster Response; AI Micro Drama Deal Sparks Author Backlash

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway reports on new insights into what bookstores want from publishers and how indie authors may be better placed to respond quickly to trends. He also examines controversy over Harlequin’s AI-driven micro drama project, where authors say they were not consulted, and looks at wider tensions in the publishing industry as it both adopts and challenges AI in different arenas.
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Harlequin's AI Microdrama Deal

News Summary: Harlequin’s AI Microdrama Deal Sparks Backlash; Publishers Support Music Industry against Anthropic

The publishing industry has had a week of not seeming to be able to get its story straight on AI. I say story, but what I mean in the first instance is AI-generated animated microdramas. Video microdramas have been in the news several times of late. They are very much in demand with audiences and provide an opportunity for those writers who love producing serialized works with short episodes and cliffhangers aplenty.
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Substack As A Marketing Tool

Substack as a Marketing Tool for Indie Authors, with Orna Ross

Is Substack a smart marketing tool for indie authors? In this episode, Orna Ross explores the platform's strengths for marketing fiction, poetry, and nonfiction books—including reader community, discoverability, and subscription options—alongside weaknesses like limited e-commerce, conflicting priorities, and the risks of building on a venture-backed platform whose goals may shift over time. She concludes that Substack offers a powerful combination of features for authors who want to balance creativity with visibility, but is not a substitute for a solid book-selling strategy.
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Social Media Lawsuits Grow

News Podcast: Social Media Lawsuits Grow; Supreme Court Ruling Shapes AI Copyright Debate

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway reports on a major U.S. lawsuit awarding damages over social media addiction and a new UK trial restricting teen access to platforms. He also examines a key Supreme Court ruling in Sony vs. Cox that could influence AI copyright cases, and updates on the Anthropic settlement, where reduced legal fees may increase payouts for authors.
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