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Orna Ross ALLi Director

Orna Ross ALLi Director

Hello and welcome to the Author Advice Centre run by The Alliance of Independent Authors (ALLi), the global non-profit association for writers who self-publish. 

Part of ALLi's remit is to take our self-publishing education and advice out to the wider indie author and publishing community. And so we maintain and constantly update this Author Advice Centre, run separately from our membership website.

 Here you'll find a blog, PDF downloads, information about our Indie Author Fringe Conferences and our guidebooks & publications.

All the advice here has been contributed by our members and advisors, often pro bono, as a contribution to the community.  

You can find out more about our members and their books in Member Showcase and sign up to receive a blog broadcast every time we publish a post here. (If you'd prefer our Author Advice Monthly round-up sign up HERE instead-- or as well, if you can't get enough of this good stuff!)

Our publishing advice and education below is divided into three phases, across the seven processes of publishing:

1. Making the book(s) -- for writers new to self-publishing

  • Writing & Editorial
  • Design
  • Production

2. Selling the book(s) -- for the emerging author-publisher

  • Distribution
  • Marketing
  • Promotion

3. Running an indie author enterprise -- for those who are already selling well in their home territory.

  • Managing Time
  • Managing Money
  • Licensing book rights

See below for advice in each of these different categories 

Finally, we'd love to have you as part of our alliance. Our motto is: "Working together for each other" and every member makes us stronger.

You can find out more about the benefits of membership here.  And what our members say about it here.

You can let us know what you think anytime through our contact form or a comment on the blog,

Until we connect...

Happy writing and publishing 




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