Process 5 & 6: Marketing & Promotion Archives

Self-Publishing Marketing and Promotion Advice: Best Blogs 2024

Another year has zipped by, and December is here! Over the course of the month, we’ll be revisiting the standout posts from the Alliance of Independent Authors blog. If you’ve missed any of our weekly insights, advice, or case studies, no need to worry—we’ll be wrapping them all up for you. This week, we’re starting with a roundup of 2024’s top self-publishing marketing and promotion tips featured on the blog.

Can You Resubmit Your Book for an Award After Being Nominated?

In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson explains whether indie authors can resubmit a book for an award after a prior nomination, exploring when it might be worthwhile.

Is There a ‘Best Season’ for Book Award Submissions?

In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson explores whether there's an ideal season for submitting books to literary awards. She offers insights on year-round strategies to help indie authors make the most of award opportunities and align submissions with their marketing goals.

Announcing the Best Book Blurb Competition – Entry Now Open

We’re thrilled to announce that entry to the Best Book Blurb Competition is officially OPEN! Showcase your marketing skills and compete for fantastic publishing prizes, all leading up to our Publishing for Profit Self-Publishing Advice Conference (#SelfPubCon24).

From Longlist to Winner: Understanding the Stages of Book Award Competitions

In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson explains the stages of book award competitions, from longlist to winner, and how each stage presents a unique marketing opportunity. She also offers practical tips on how authors can leverage every step to build buzz and connect with readers.

Beyond the Gold Seal: Leveraging Book Awards for Indie Author Marketing

In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson discusses leveraging book awards. She shares how indie authors can use book awards to boost their book's visibility and credibility. She offers practical tips on leveraging awards in your marketing strategy.

Marketing Strategies for Authors in 2024: Insights and Success Stories from the Field

In 2024, the landscape of book marketing continues to shift, requiring authors to stay adaptable and explore new strategies to reach their readers. This post examines some of the most effective marketing strategies currently in use, including content marketing, webinars, TikTok, Amazon Marketing Services (AMS), and in-person events. As authors seek to build their audiences, understanding what's working now is more important than ever.

Maximizing Your Earnings: Speaking as an Income Stream for Authors

Speaking engagements offer a powerful avenue for self-published and indie authors to generate income, expand their reach, and build their brands. While the speaking circuit can be daunting initially, it has proven to be highly lucrative for some. Authors like Mel Robbins and Tony Robbins, who command six-figure fees for their appearances, are prime examples of how successful speaking as an income stream can be. For many writers, the prospect of making substantial earnings through speaking gigs might seem distant, yet with the right strategies, even those new to the scene can carve out a profitable niche.

How to Get Your Indie Book into Schools: Tips for Self-Published Authors

In this #AskALLi blog post, guest blogger David H. Hendrickson, award winning author and writer of How to Get Your Book into Schools and Double Your Income with Volume Sales, shares his top tips for placing your books in schools. This post covers a wide range of advice, from making contact with schools to promotional options, timings and discounts.

The Importance of High-Quality Editing: Book Award Update July 2024

In this regular series from the Alliance of Independent Authors, our Book Awards Advisor, Hannah Jacobson from Book Award Pro shares her tips for entering your indie books into awards and competitions. This month, Hannah details her view on perhaps the most important investment you can make if you want to produce an award-worthy book... editing.

Beyond Major Prizes: The Value of Targeted Book Awards for Indie Authors

In this regular Alliance of Independent Authors post our Book Award Advisor, Hannah Jacobson, considers the value of targeted book awards for indie authors, and how they can validate, motivate and more. Welcome to the Book Award Update June 2024 with Book Award Pro.

How to Market a Memoir as an Independent Author

In this Alliance of Independent Authors post we'll share the nine questions you can ask yourself to build a successful marketing plan for your memoir. Scroll straight down for tips and case studies from two top indie memoir writers who share what’s worked for them: Rachael Herron and Roz Morris.