Process 5 & 6: Marketing & Promotion Archives

Text Reads: Book Award Update October 2023

Book Award Update for Indie Authors: October 2023

Book Award News: Trends and Updates For Indie Authors, October 2023. As more book awards open their doors to independent authors, the number of opportunities to receive professional recognition from respected accolades is on the rise.

Text Reads: Find Readers For Your Books, With Image Of Bookshelf

Finding Readers for Your Indie Books: ALLi Ultimate Guide

The key to self-publishing commercial success lies in finding your readers and building a loyal following.

Text Reads 'Non-fiction Marketing Strategy For Indie Authors' With Image Of A Piece Of Paper On A Desk Saying 'marketing Strategy'

Non-Fiction Marketing Strategy for Indie Authors: Six Steps to Success

Six steps to planning a successful non-fiction author marketing strategy

The Seven Processes Of Publishing: Promotion

The Seven Processes of Publishing: Book Promotion

Today, the Alliance of Independent Authors AskALLi team is examining the sixth process of publishing: book promotion.

The Seven Processes of Publishing: Marketing

Today, the Alliance of Independent Authors AskALLi team is examining the fifth process of publishing: marketing.

Book marketing for Indie authors: Calls to Action

In an age where readers have more choices than ever, authors need to do more than just write a great book. They must also know how to effectively harness and engage their audience. One powerful tool to do this is the Call to Action, or CTA. Which is why the Alliance of Independent Authors AskALLi team is examining what well-crafted calls to action can do.

Developing Your Book Marketing Aesthetic: Creating Images

As indie authors, seeing your book in the wild, in readers hands is a wonderful moment. Made even more special if you're lucky enough to be tagged in stunning photos on Instagram or TikTok or any social media platforms. But how do you do it? Today, the Alliance of Independent Authors AskALLi team welcomes Kate Hennessy, professional photographer and author to explain all.

A Guide to Paid Book Advertising for Independent Authors

As an indie author, you've poured your heart and soul into your book and spent countless hours writing, revising, and editing. Now, it's time to share your work with the world. But how do you get your book in front of readers? One effective way is through paid book advertising, which is what the Alliance of Independent Authors are exploring today.

What Can We Learn from Romance Book Marketing?

Romance authors are known for being at the cutting edge of marketing and tactics. So the Alliance of Independent Authors AskALLi team thought asked our romance authors what they're doing and what marketing tactics are working in 2023. What can we learn from romance book marketing?

Self-Publishing Literary Fiction: A How-To Guide for Litfic Authors

Yes you can successfully self-publish literary fiction. Orna Ross, director of ALLi and award-winning novelist and poet dispels the myths, giving guidance and examples.

How to Create an Author Website that Converts

Creating an author website is one thing, but getting it to convert and actually sell your books is a whole other skill. Today, the Alliance of Independent Authors AskALLi team welcomes partner member Thrive Themes to talk all about how to create an author website that converts.

Why Indie Authors Should Publish Gift Books

The holiday season is upon us. No matter what festivals you celebrate, whether it's summer or winter right now, a holiday period is a great opportunity to do something special and promote your books. That's what the Alliance of Independent Authors AskALLi team is focusing on today. How to maximise seasonal book sales.