5 & 6: Marketing & Promotion Archives

A Guide to Paid Book Advertising for Independent Authors

As an indie author, you've poured your heart and soul into your book and spent countless hours writing, revising, and editing. Now, it's time to share your work with the world. But how do you get your book in front of readers? One effective way is through paid book advertising, which is what the Alliance of Independent Authors are exploring today.

What Can We Learn from Romance Book Marketing?

Romance authors are known for being at the cutting edge of marketing and tactics. So the Alliance of Independent Authors AskALLi team thought asked our romance authors what they're doing and what marketing tactics are working in 2023. What can we learn from romance book marketing?

Self-Publishing Literary Fiction: A How-To Guide for Litfic Authors

Orna Ross, director of the Alliance of Independent Authors, a reader and writer of literary fiction, dispels the myths and gives guidance on how indie authors can succeed at self-publishing literary fiction.

How to Create an Author Website that Converts

Creating an author website is one thing, but getting it to convert and actually sell your books is a whole other skill. Today, the Alliance of Independent Authors AskALLi team welcomes partner member Thrive Themes to talk all about how to create an author website that converts.

Why Indie Authors Should Publish Gift Books

The holiday season is upon us. No matter what festivals you celebrate, whether it's summer or winter right now, a holiday period is a great opportunity to do something special and promote your books. That's what the Alliance of Independent Authors AskALLi team is focusing on today. How to maximise seasonal book sales.

Best Indie Author Marketing Posts of 2022

Every year, as we near the close of the year, we take a moment to pause and round up the best of the best on the Alliance of Independent Authors blog. Today, we're bringing you a selection of the best marketing blogs from 2022. It's time to review your marketing plans, tools and resources and prepare for 2023. These are the best marketing tips for indie authors from 2022.

Does Free Still Work? Indie Author Marketing

You've spent weeks, months or even years working on a book. Countless hours of blood, sweat and tears, and now you have to give your work away for free? It can be a hard one to accept, but if you shift your mindset, using "free" as a marketing tactic, a tool in your book promo belt can work wonders for you. Today, the Alliance of Independent Authors AskALLi team is asking and answering the question, does free still work?

Audiobook Marketing for Indie Authors

We all know audiobooks are big business, everyone is talking about how important it is to create them. But no one is talking about how to promote and market them. That's what the Alliance of Independent Authors AskALLi team is doing today. We're diving into audiobook marketing for indie authors.

Successfully Selling Books Wide: Authorpreneur Feature Kris Michaels

Last week saw the first in a series of features we're running highlighting the successes of our authorpreneur members. Today, we're featuring another Alliance of Independent Authors authorpreneur member and the inspirational work they do. Today, it's Kris Michaels, who has found success selling books wide.

Patreon Subscriptions for Indie Authors: Authorpreneur Feature Emilia Rose

Over the next few months, we're going to feature a selection of the Alliance of Independent Authors authorpreneur members and the inspirational work they do. First in, is Emilia Rose, a patreon and subscription superstar. We're going to examine Emilia's success and look at patreon subscriptions for indie authors.

Your Questions Answered: Illustrated Children’s Books

Children's publishing can sometimes be an enigma. Your customers aren't your readers and your readers aren't your customers. A nuance reserved mostly for children's books alone. So how do you successfully publish them? Today, the Alliance of Independent Authors welcomes partner member MCRL and authorpreneur Larry Feign to answer all your questions from print sizing and materials all the way to marketing, mindset and reaching readers. This is your questions answered: illustrated children's books.

Boost Your Backlist: How to Make the Most of Every Title

Backlist is a term thrown about by both self-publishing authors and traditional publishers. While your new books—your front list—are often the highest earning for short periods of time. But it's usually your backlist that brings in the consistent cash over time. How do you make the most of those books? What should you be doing to capitalize on them and what tactics work the best? That's the question the Alliance of Independent Authors AskALLi team is answering today. This is boost your backlist: how to make the most of every title.