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Orna Ross

Hello! I'm Orna Ross, indie author and founder-director of the Alliance of Independent Authors (ALLi). If you know me, you know I'm on a mission to see authors and poets become creatively and commercially independent through publishing books.

One of the ways I do this is a small-group, Publishing for Profit Planning Program for writers who want to make a living this way. This means getting to grips with book marketing and promotion as well as production.

The planning program is based on more than a decade of working directly with thousands of indie authors (see testimonials below), as well my own publishing adventures. It takes a holistic and creative approach to running a profitable publishing business. It recognises that learning to publish profitably is not a matter of downloading good tips, but of creating and then implementing a publishing and promotion plan that works. And it understands that every author is unique and therein lies the creative potential for their publishing, as much as for their writing.

Learning to publish for profit is a process, akin to learn to write or produce a book. There is no quick fix or magic bullet. It's challenging but it's also very doable, if you employ a profit and growth mindset, and know what you're doing.

There is a proven way to turn your passion for writing into profitable publishing. I can't say exactly what you need to do next–every author-publisher is different–but I can offer a simple process that will uncover it and give you a plan to work (and play) with.

To that end, my publishing for profit patron program offers a monthly planning workshop, live and in replay, around a particular theme–together with planners and other resources.  See below for more details.

Countless indie authors are publishing for profit and you can too–with proper planning and proper publishing processes in place.

April 2023 Workshop: Repurposing for Profit

Live: Friday 7th April, 2023.

As an indie author you no doubt have content you could repurpose. Chapters or short stories or blog posts or videos or podcasts or interviews that could be turned into a marketable product.

But which ones should you go for? And how do you do this task without derailing your writing? Is it possible to create something that complements rather than confuses your work on your book.

In this workshop, you are invited to explore these questions by bringing along a piece of work that you would like to repurpose, or making your decision there and then in the workshop.

You will then be brought through a pleasure-AND-passion evaluation and production process that will see you create a new, saleable product with minimal effort in just two more 90-minute sessions.

I'm available to answer your questions in the live workshop, in Patreon (privately) if you cannot attend live, and in the Publishing for Profit Facebook group (publicly), if you're not a patron.

As you apply the creative practices that turn your energy and fortunes around, you'll be embedding important publishing processes that you'll take forward into the future. Habits that will integrate money and meaning for you, that you will use again during the next quarter of the year… and forever.

The next live workshop takes place at 5pm UK time on Friday 7th April. Check this world clock to find your time–but don’t worry if you can’t make it live. There will be a replay.

April 2023 Workshop: Repurposing for Profit

If you'd like to attend, you have two options:

  • One Off: Try the workshop as a one off, and see how you feel about the program. Register here:


Once registered either way, you'll be provided with full details of how to prepare and attend.

Planning for Profit Program

This program is my way of offering more personal attention to authors than is possible through the Alliance of Independent Authors (ALLi), which now has many thousands of members worldwide.

At ALLi, I see every day how so many indie authors are working hard but, from a profit perspective, standing still, or barely inching forward. Their books are not selling. Some are unclear about the time, investment, skills or resources they need to succeed. Some don’t pay themselves a salary, or even enough money to cover their tax bill, when the time comes round.  Some are stressed, confused, overwhelmed. Others are depressed, even despairing.

I want to see all authors profit, creatively and commercially, from their publishing but I know that most won't. Not because they're “not good enough” but because writing and publishing books are big creative challenges. If we don't know how to respond creatively, the inevitable mental and emotional challenges can derail us.

I believe that, for an indie author, business development is personal development. To grow a profitable publishing business asks us to go deeper and reach higher. What I'm offering is not a conventional business planning but a unique, holistic program that:

  • emphasises the links between your values as an author and the value you offer your readers
  • draws deeply on your creative passion and mission as an author and as a publisher
  • recognises that self-publishing authors must wear three very different hats: that of maker, manager, and marketeer
  • incorporates creative rest and play into your weekly plans as well as creative work.
  • encourages a growth mindset and pay-yourself-first policy

By returning you to core publishing-for-profit principles and practices, the publishing-for-profit program dissolves resistance and procrastination, busy work and overwhelm, enabling you to go deeply into your own publishing values and motivations, set good creative intentions, and build on successes.

Be prepared to surprise yourself as you devise plans that align with your highest priorities, then map your intentions and log your accomplishments each week.

Planning for Profit: Patron Program

I offer these workshops as part of a suite of monthly benefits for a small group of creative planning patrons, that includes monthly planners, a weekly accountability group and more.

Making a living from writing books is a big creative challenge. This planning program was devised to empower you to meet and master that challenge.

As a Planning for Profit patron, you'll receive a variety of resources that will enable you to plan a creative author-business that is uniquely yours.


  • Creative Self-Publishing ebook, as a welcome gift
  • Monthly Planning Workshop: Last Friday of each month at 5pm UK time. This is not a large webinar of thousands but a small-group, private workshop on Zoom, where you can ask questions and receive direct advice.
  • Personal attention and feedback.
  • All questions answered. Nobody left behind policy!
  • Replay video available for a week (one-off) or a year, together with previous monthly workshops (patrons)
  • Worksheets: Downloadable printable PDFs of the worksheets used in each workshop.
  • Monthly downloadable Planners – Downloadable printable PDF planners for the coming quarter, month, week and day
  • Accountability group: A private Facebook group for weekly intention mapping and accomplishment logging.

Join the Publishing for Profit Patron program (places permitting) if you're ready to commit to becoming a profitable publisher in 2023.

Planning for Profit: The Workshops

Each month, we take a deep dive into a particular topic in a workshop that allows you to address head and heart, creative and commercial, money and meaning, in your own individual way, so you can devise a realistic plan that works for you.

We do the work, there and then in the workshop, so you leave with a completed plan and a clear vision for your next steps. The live event is also an opportunity for you to have your current  questions answered. Places are limited, so all can receive personal attention during the workshop.

If you can't attend live, you can ask any question, any time, through the email facility in Patreon. Other resources–monthly planners, a Facebook group and accountability system–keep you on track, all year long.

If you're tired of muddling through, always feeling like you're behind, if you're feeling stuck or uncertain, if you “love writing but hate marketing”, following this method can change everything for your publishing enterprise–connecting your writing and publishing passion, giving you a sense of purpose, meaning and accomplishment.

This program is not for everyone but if you're ready to expand your writing and publishing as never before, join us for one month and see is it right for you.

Once you are registered, you will receive an online link to attend, together with printable PDF worksheets and booklets to download, 24 hours before the workshop begins.

Next Live Workshop: Friday 7th April 2023, 5pm, UK time.

(That’s 9am PDT, Vancouver, 12pm EDT New York, 6pm SAST Johannesburg, 9:30pm IT, New Dehli and 2am next day in Sydney.  A replay is available for all who can't make the live. Check this world clock to find your time.)

Two Registration Options:


Joanna Penn, bestselling author, award-winning entrepreneur, and host of The Creative Penn podcast

Orna’s events have been life-changing for me. With wisdom, kindness (and the occasional kick in the pants!) she is able to cut through the noise and focus on what’s really important for creatives. Her f-r-e-e-writing exercises have helped me with my books and my business. I highly recommend her.

Mark McGuinness, award-winning poet, creative coach, and host of The 21st Century Creative podcast

Amid all the hype about the latest tools and technologies, we don’t hear so much about wisdom, compassion, and hard-won experience. Orna Ross has all of these in spades, and is generous in passing on her knowledge. I value my conversations with Orna and always come away with a valuable new perspective on things. I’m sure you will too.

Suzanne Power

Orna Ross is a genius. She combines incisive knowledge of publishing, huge appreciation for words, great humanity for the writers producing them, and invaluable materials – all to get to the heart of your writing life, and provide the scaffolding of your writing business. She has worked with me as both mentor and as a facilitator and I think the world of what she does and how she does it. No ego, true presence and a brilliant talent.

Her ethics and her examples are ones to trust and to follow. I will continue to do so and consider myself lucky to have the chance to.

Dave Cohen

I spent nearly four decades working in comedy thinking my precious art should not be sullied by anything as vulgar as marketing. In the last couple of years Orna has taught me that if you can think creatively about it, keeping control of and marketing your work is as important to a writer's career as the work itself.

Karen Dodd, Suspense Author

As the author of two books and one on the way, I feel fortunate to have found Orna and her coaching at just the right time in my author career. She has a way of winnowing in on exactly what the intimate, small group needs as we went through our various challenges together. Orna presents information clearly and through her willingness to answer all questions, she fosters a trusting and compassionate relationship between mentor and participants.

Our group is made up of authors at all stages of the process—some were even traditionally published. After each session, we leave with our handouts and a written plan that we can implement immediately. I can’t recommend Orna’s Go Creative sessions highly enough.


Orna has exhaustive experience being an authorpreneur both from her own personal journey navigating the publishing space as an author and working with/mentoring other authors who are walking the same path. I find these workshops to be a distilled essence of this highly specialized knowledge that she has gathered through time.

As a result, this is highly effective and beneficial for an author in terms of the multiple hats that we wear as an authorpreneur. Orna defines them as – maker, manager and marketer. The pay yourself first approach that I got to learn from the workshop is how I'm going to be structuring my business as I believe it's going to set me up for success. Also appreciate the flexibility of attending only the workshops on topics that I most want to learn about and the Q&A time at the end of the session.

Beth Ball, Epic Fantasy Author

I learn so much in each of the sessions, and I really appreciate all of the work you do to help us with both strategies and mindset on the indie author journey.


Belinda Strotheide, Writer and Business Trainer

I just wanted to take a few minutes to say how much I appreciate your creative planning training. My college degree is in business, I’ve spent years listening to entrepreneurial training, I’ve helped businesses, nonprofits and communities think through the process and formulate their plans and goals. You have helped me see the process in a new way. A way that lets me view it creatively, with the business aspects as a framework rather than the focus of the activities. Thank you! Also, thank you for your sensitivity and respect toward the individuals in the meetings. I also like how you push us to go for the deeper truth of who we are creatively and address the real reasons we may get stuck. A really BIG THANK YOU. What you’re doing is so very helpful.

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