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ALLi director Orna Ross runs a private monthly creative business planning workshops for authors and poets through her Patreon planning membership.

The membership costs $25 per month, includes replays of all past workshops and other resources, and is designed so you can opt in and out any time, places permitting.

More details here

Register here.  Existing patrons get priority and don’t need to re-register. New patrons can join on a first-come, first-served basis until places are allocated.

This Month’s Workshop. Friday, April 2nd 2021, 5pm UK: The Key to the Right Readers: Comparable Authors.

Our next workshop is The Key to the Right Readers: Comparable Authors. It now runs on the first Friday of the month at 5pm UK time: 2nd April, 5pm UK. 

This workshop is about finding your right readers through knowing and understanding your “comps”, the books and authors that are most comparable to yours. 
If you feel your marketing has stalled, identifying comparable authors and books is the quickest ways to jumpstart ideas and strategies.
During the workshop you will:
  • Identify 3 core categories and 10 core keywords 
  • Use your categories and keywords to find six to ten new “comps” (books or authors which your potential readers are already reading) and document why your books appeal to their readers 
  • Proof your marketing materials in relation to your comps
  • Construct a plan to reach your readers through your comps

Workshops, not webinars

This is not a large webinar to thousands of attendees but a small-group, guided workshop. Places are limited you receive personal attention and feedback on your current project and your writing and publishing process, during the workshop, and through the month in Patreon. Your payment covers access to all previous workshops, as well as this one–and a variety of other resources, including a Facebook accountability group.

The membership is designed to foster:

  • Process: A clear process outlined for you that takes in all aspects of your publishing business, not just your writing.
  • Clarity: The precise nature of your current creative challenge(s), broken down into manageable, bite-size chunks
  • Achievability: Your creative year mapped out with realistic, time-based, intentions and tasks across four quarters
  • Scalability: Plans for ways to scale your time and energy in 2021.
  • Accountability: A Facebook group for accountability
  • Resources: To give you all the information you need and help to keep you on track.


In addition to the workshops, the membership delivers stacks of other resources: Downloadable PDFs of intention maps, accomplishment logs, and other Go Creative! worksheets, tools, and planners. Replay videos so you can refer back any time. A mid-month motivator to your email inbox to keep you on track.

Click here to register (places permitting)

Creative Business Planning Workshops for Authors and Poets

Orna Ross

Orna Ross, Director of ALLi

Orna says: The quarterly planning workshop is part of my private workshop series (Creative Business Planning Workshops for Authors and Poets) provided to my planning members in Patreon.

This planning group also receives a variety of other resources, including downloadable intention maps and accomplishment logs, practice reminders, worksheets, playsheets, replay videos, a private Facebook accountability group and a mid-month motivator email.

I started this membership because so many indie authors are struggling to integrate the three big skills they need to have–writing, publishing and business–into one successful enterprise.

That’s what it’s designed to facilitate.

It’s not for everyone, as it does take a particular approach to business planning. The membership and the workshops, aim to ensure heart and soul, not just mind and ego, are embedded in our publishing intentions.

The workshops are fun, calling for creative rest and imaginative play, as well as mental focus. Most of all, these workshops encourage you to go deeper–so you can achieve more by doing less.

Register here

How Authors Plan for SuccessSchedule:The Key to the Right Readers: Comparable Authors.

  • 16.45: Zoom room opens.
  • 17.00: Workshop commences.
  • 17.00: Recap Where author comps fit into previous marketing workshops—use of author comps in relation to your author platform, positioning, and promotion
  • 17.15: Presentation: Finding comps: comparable books and authors —where your books overlap with theirs and what that means for your work.
  • 17.30: Exercises, Worksheets & Discussion –
              • Identify 3 core categories and 10 core keywords
  • 18.00: Quarterly Review & Forecast
              • Construct a creative business plan for the next quarter
  • 18.15 to end: Q&A.

You’re welcome to leave at any point during the Q&A, which will continue until all questions are answered. Nobody left behind is the policy!

(Please note: All times are UK London time, UTC. Replay videos are stored in Patreon so you can refer back any time.)

Creative Business Planning For Authors: Testimonials

Joanna Penn, bestselling author, award-winning entrepreneur, and host of The Creative Penn podcast

Orna’s events have been life-changing for me. With wisdom, kindness (and the occasional kick in the pants!) she is able to cut through the noise and focus on what’s really important for creatives. Her f-r-e-e-writing exercises have helped me with my books and my business. I highly recommend her.

Mark McGuinness, award-winning poet, creative coach, and host of The 21st Century Creative podcast

Amid all the hype about the latest tools and technologies, we don’t hear so much about wisdom, compassion, and hard-won experience. Orna Ross has all of these in spades, and is generous in passing on her knowledge. I value my conversations with Orna and always come away with a valuable new perspective on things. I’m sure you will too.

Suzanne Power

Orna Ross is a genius. She combines incisive knowledge of publishing, huge appreciation for words, great humanity for the writers producing them, and invaluable materials – all to get to the heart of your writing life, and provide the scaffolding of your writing business. She has worked with me as both mentor and as a facilitator and I think the world of what she does and how she does it. No ego, true presence and a brilliant talent.

Her ethics and her examples are ones to trust and to follow. I will continue to do so and consider myself lucky to have the chance to.

Dave Cohen

I spent nearly four decades working in comedy thinking my precious art should not be sullied by anything as vulgar as marketing. In the last couple of years Orna has taught me that if you can think creatively about it, keeping control of and marketing your work is as important to a writer’s career as the work itself.

Karen Dodd, Suspense Author

As the author of two books and one on the way, I feel fortunate to have found Orna and her coaching at just the right time in my author career. She has a way of winnowing in on exactly what the intimate, small group needs as we went through our various challenges together. Orna presents information clearly and through her willingness to answer all questions, she fosters a trusting and compassionate relationship between mentor and participants.

Our group is made up of authors at all stages of the process—some were even traditionally published. After each session, we leave with our handouts and a written plan that we can implement immediately. I can’t recommend Orna’s Go Creative sessions highly enough.


Orna has exhaustive experience being an authorpreneur both from her own personal journey navigating the publishing space as an author and working with/mentoring other authors who are walking the same path. I find these workshops to be a distilled essence of this highly specialized knowledge that she has gathered through time.

As a result, this is highly effective and beneficial for an author in terms of the multiple hats that we wear as an authorpreneur. Orna defines them as – maker, manager and marketer. The pay yourself first approach that I got to learn from the workshop is how I’m going to be structuring my business as I believe it’s going to set me up for success. Also appreciate the flexibility of attending only the workshops on topics that I most want to learn about and the Q&A time at the end of the session.

Beth Ball, Epic Fantasy Author

I learn so much in each of the sessions, and I really appreciate all of the work you do to help us with both strategies and mindset on the indie author journey.

Beth Ball is an epic fantasy author spinning stories of druidic magic and the power of nature that span the realms of Azuria and Eldura.

Belinda Strotheide, Writer and Business Trainer

I just wanted to take a few minutes to say how much I appreciate your creative planning training. My college degree is in business, I’ve spent years listening to entrepreneurial training, I’ve helped businesses, nonprofits and communities think through the process and formulate their plans and goals. You have helped me see the process in a new way. A way that lets me view it creatively, with the business aspects as a framework rather than the focus of the activities. Thank you! Also, thank you for your sensitivity and respect toward the individuals in the meetings. I also like how you push us to go for the deeper truth of who we are creatively and address the real reasons we may get stuck. A really BIG THANK YOU. What you’re doing is so very helpful.

Business Planning Workshops: Registration

Registration for these workshops is always on a first-come, first-served basis. Current paid-up patrons get first place.

Existing Patreon Planning Members

You don’t have to re-register or do anything.  On the evening before this month’s workshop, you’ll receive the downloads and links you need to attend.

If you don’t wish to attend next month’s workshop, and don’t need to access the planners or other resources again, just cancel your membership anytime.

The membership is set up to allow for free movement (places permitting), so you can opt in and out as you need.

New Members

If there are some places left for this month, then it’s first come, first served. Click here to register  (places permitting). Registration also unlocks all the prior videos and gives access to other planning resources and Facebook group membership.
Payment is $25 + per month, plus any sales tax charged where you live (cancel any time). Patreon deducts fees on the day you join and then on the first day of each month.

If you’re not successful in getting a place this time, let Kayleigh know at [email protected]. She’ll put you on our waiting list and you’ll be informed when more places become available in the coming months.

Once registered, you’ll be provided with full details of how to prepare and attend.

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