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Author Archive | John Doppler

watchdog advisory

Watchdog Advisory: ProofProfessor

During the first quarter of 2017, ALLi’s Watchdog Desk received several complaints about a company known as ProofProfessor. The complaints were not about the proofreading services offered by the company. Rather, they described a troubling and consistent pattern of behavior by ProofProfessor’s founder, Matt Rance. In each case, Mr. Rance approached an author or publisher […]

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Visualizing Amazon: Best Sellers

ALLi Watchdog Examines The Amazon Publishing Effect On The Book Bestseller Charts

Beginning in the last half of 2016, many indie authors reported sharp declines in their Amazon sales. Some wonder if a global slump in sales could be to blame, while others point to the rise of Amazon’s imprints as a possible cause. More than a possible cause: I’ve heard authors express absolute certainty that Amazon […]

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KDP Paperbacks: A First Look

Should Authors Move From Createspace to KDP Paperbacks? A First Look

Should indie authors move their books from CreateSpace to Kindle Direct Publishing? ALLi’s Watchdog Desk examines the pros and cons of Amazon’s new beta feature, KDP Paperbacks. The integration of ebook and print-on-demand publishing on Amazon is something authors have been requesting for years, so the introduction of KDP Paperbacks was greeted with interest. Let’s […]

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cover image, decline and fall of the vanity press

The Decline and Fall of the Vanity Press

Vanity presses — predatory companies that sell authors worthless or overpriced services — profited mightily with the rise of indie publishing. The growth of that industry (or perhaps more accurately, the spread of that cancer) was aided by publishers who eagerly partnered with the worst vanity presses. Simon & Schuster (Archway), HarperCollins (WestBow), Harlequin (DellArte), […]

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psychologyofchoice_titlefb

The Psychology of Choice

Whether selling books from your website, or offering free content for mailing list signups, marketing psychology can be a useful tool in the indie author’s toolbox. During the redesign of a friend’s website, we pondered how to lay out the books on her sales page for maximum sales. She also wanted to offer a choice […]

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