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The Alliance of Independent Authors is a professional business membership organisation that advises, campaigns for, and empowers self-publishing authors. A non-profit, our mission is ethics and excellence in self-publishing and we provide authors with trusted advice, supportive guidance, and a range of resources, within a welcoming community.

Latest advice, news, ratings, tools and trends.
Why Recipes for Publishing Success Don't Work—and What to Do Instead, with Joe Solari
On the Self-Publishing with ALLi podcast, Joe Solari explores why publishing success formulas so often fail. Drawing on a landmark study of cultural markets, he explains how randomness and social feedback loops mean that even books of similar quality can have wildly different outcomes. The good news? The market isn't locked—new winners emerge constantly. Rather than chasing guaranteed recipes, Solari argues authors should focus on building durable advantages and staying in the game long enough for luck to find them.
News Summary: Italian Piracy Report Shows University Students Lead Downloads; AI Content Marketplaces Emerge
While the focus for ALLi's news is the Anglophone marketplace, it is often the case that stories from other territories are of direct interest. And that's the case with this week's first story, looking at a recent report from Italy. Thanks to Publishing Perspectives for highlighting this.
Inspirational Indie Author Interview: Mike Carden Turns Humorous Cycling Trips into a Writing Career in Midlife
My ALLi author guest this episode is Mike Carden. He’s an author from England who came to writing in midlife. He has independently published six books. Many of them are humorous cycling travelogues. They mix history, conversation, and self-deprecating humor. Readers connect with his warmth and honesty.

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