On this episode of the Self-Publishing News Podcast, Dan Holloway reports a return to double-digit audiobook growth in the U.S., with revenue up 13 percent and over half of Americans now having listened to an audiobook. He also breaks down new data showing a shift in reader tastes toward darker genres—especially psychological thrillers and dark romance—and reflects on how traditional publishers are just now catching on to the power of direct sales and loyal fan bases, something indie authors have long embraced.

Last week saw the US Book Show, a single-day but large event that comes far enough after other major gatherings—like the London Book Fair—to feel as though a world of water has passed under the bridge since then.

Is your book marketing strategy helping you grow—or wasting your budget? In this episode of the Self-Publishing with ALLi Podcast, Dale L. Roberts talks with Emma Boyer, VP of Digital Operations at Written Word Media, about what truly drives successful book promotions. They explore why branding matters, how genre impacts performance, and why waiting to market your book might be the biggest mistake you make. Emma shares actionable strategies around email list building, pricing expectations, and leveraging promotions to boost visibility and connect with readers—whether you have one book or a full backlist.