marketing Archives

How to Sell Your Books in the Holidays with Smart Social Media Marketing

Black Friday and Cyber Monday create a shopping frenzy every year. But how can we writers capitalize on that frenzy and get books to the front and centre of people's minds? Well, Partner member and CEO of Author Marketing Experts, Inc. Penny Sansevieri, is here to show you how to sell your books in the holidays.

November 21, 2019
Penny Sansevieri
Business & Planning, Process 5 & 6: Marketing & Promotion
1 Comment

What Is Publishing? The Seven Processes of Book Publishing

Anyone who sets out to publish a book needs to understand the seven processes of publishing. If you're scratching your head or you've never heard of them, don't worry. ALLi Director, Orna Ross is here to explain each of the processes and why they should matter to you.

November 18, 2019
Orna Ross
Process 3 & 4: Production & Distribution
2 Comments

How Indie Authors Can Approach the Media

You don’t have to be a celebrity author to get newspapers and magazines to pay attention to your book. ALLi author member and freelance journalist, Ruth Badley, explains how a focused approach can help indie authors secure media coverage and other promotional opportunities.

November 2, 2019
Ruth Badley
Business & Planning, Process 5 & 6: Marketing & Promotion
6 Comments

Match Your Nonfiction Writing Approach to Your Content: Gain Efficiency, Relieve Pressure

Choosing the right nonfiction writing approach for your project—self-contained or emergent—can increase efficiency and relieve pressure. Here’s how.

November 1, 2019
Karin Wiberg
Process 5 & 6: Marketing & Promotion, Writing
0 Comments

How To Market Self-Published Poetry Books: Self-Publishing Poetry with Orna Ross and Dalma Szentpály

Do you want to know how to properly market self-published poetry? Many poets spend a lot of time submitting to…

Content Marketing for Fiction and Nonfiction

Content marketing has become a bit of a buzzword in author circles this year. With advertising becoming tougher and more expensive, and Amazon making it harder to get organic sales, authors are looking for other ways to reach new readers, develop a fanbase and ultimately sell books. Author member Rachel McCollin is here to show you how you content marketing for fiction and nonfiction can help.

October 21, 2019
Rachel McCollin
Business & Planning, Process 5 & 6: Marketing & Promotion
1 Comment

How Indie Authors Can Sell More Nonfiction Books

Paid ads and hard marketing isn't for everyone. But in a pay to play market, what else is there? Maryann Jacobsen, ALLi author member, looks to content marketing to sell more nonfiction books. While nonfiction book marketing strategies may come and go but there is one strategy that still works: writing killer blog posts.

September 30, 2019
Maryann Jacobsen
Business & Planning, Process 5 & 6: Marketing & Promotion
0 Comments

Outside the Box Book Marketing

Let me ask you a question... When was the last time you stepped out from behind the screen and connected – in person – with new readers? In a saturated world, finding fresh ways to market your books and find new readers is increasingly difficult. However, author member Lesley Tither shows us how a little outside the box thinking can create amazing results.

September 27, 2019
Lesley Tither
Business & Planning, Process 5 & 6: Marketing & Promotion, Writing
3 Comments

How to DIY PR for Indie Authors

PR can feel like a mystery to writers. It's done by experts and those in the field or the industry. But author member, Helen Baggott is here to remove the mystery and tell us how we can DIY PR as indie authors.

September 19, 2019
Helen Baggott
Business & Planning, Process 5 & 6: Marketing & Promotion
0 Comments

#SelfPubCon Speaker Line Up

The Self-Publishing Advice Conference is almost upon us Digital Book World kicks off this week and there's just five days to go until our own #SelfPubCon. While we’re preparing the presentations, I thought I’d share the schedule so you can plan your conference attendance.

September 9, 2019
Sacha Black
Business & Planning, News, Process 5 & 6: Marketing & Promotion
2 Comments

Social Media Marketing: Cutting through the Hype

Can you tell which social media promotion services deserve a piece of your marketing budget? We'll show you how to quickly identify the best services.

Audiobook Promotion for Indie Authors

We've been focused on audiobooks this month, with posts on the future of audiobooks, how to narrate them, and many more. But today brings something a little different. Today, author member Mary Louisa Locke looks to the promotion and marketing of audiobooks.

August 26, 2019
Mary Locke
Business & Planning, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
4 Comments

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