marketing Archives

The Three Guiding Publishing Values: Creative Self-Publishing Podcast with Orna Ross

In her final episode on the Creative Self-Publishing stream of the Self-Publishing Advice & Inspirations podcast, Orna Ross outlines the relationship between publishing models and marketing models for indie authors. There are three guiding publishing values: productivity, connection, and originality—and knowing your top publishing value gives you the framework for your marketing. This episode guides you through.

Five Reasons Authors Need an Email List: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss five compelling reasons why authors should maintain an email list. They address the common perception that email marketing is crucial for an author's business despite some authors' reluctance to embrace it. The hesitations often stem from concerns about time and effort, technical challenges, fear of spamming, and a lack of understanding or concern over costs. However, Dale and Holly argue that email marketing does not demand excessive time, expertise, or financial investment. With a plethora of online tutorials and free email marketing services available, the primary barrier for many is simply inexperience—a starting point for everyone.

Inspirational Indie Author Interview: Ricardo Fayet. Reedsy Cofounder Helps Gather Indie Publishing Ecosystem

My ALLi author guest this episode is Ricardo Fayet, a cofounder of Reedsy, a marketplace connecting authors to editors, cover designers, book marketers, translators, and other professionals. As for Ricardo, when he's not coming up with new and expanded services for Reedsy, he's writing books on an important part of the publishing ecosystem: marketing.

Book marketing for Indie authors: Calls to Action

In an age where readers have more choices than ever, authors need to do more than just write a great book. They must also know how to effectively harness and engage their audience. One powerful tool to do this is the Call to Action, or CTA. Which is why the Alliance of Independent Authors AskALLi team is examining what well-crafted calls to action can do.

June 12, 2023
AskALLi Team
Process 5 & 6: Marketing & Promotion, Top 100
3 Comments

Inspirational Indie Author Interview: Melissa Addey. ALLi Campaigns Manager Helps Other Authors Find Their Voices

My ALLi author guest this episode is Melissa Addey, who you may already know as the campaigns manager for the Alliance of Independent Authors and co-host of the Beginners Self-Publishing podcast. But Melissa is also an accomplished indie author, herself, focusing on historical fiction. She also uses her expertise to help other self-published authors find their voices.

Indie Author Pivots: Is it Time to Start Over?

In every indie author's life comes the time when you need to change what you've been doing, or how you do it. Today, the Alliance of Independent Authors AskALLi team is talking about starting over with covers, distribution outlets, brand names, and other indie author pivots.

Inspirational Indie Author Interview: Karen A. Chase. Marketing Expert Shows the Way to Book Discovery

My ALLi author guest this episode is Karen A. Chase, who began her career in advertising and marketing before she had an epiphany one day and decided she wanted to contribute something more lasting to society as an author. But she also uses her background to help other authors navigate their way through the many roads to marketing their work.

February 19, 2023
Howard Lovy
Podcast
0 Comments

Unlimited Marketing, Extra-Long Novels, IngramSpark Basics, and More Questions Answered by Michael La Ronn and Orna Ross in our Member Q&A Podcast

Unlimited marketing is one of the topics covered in this month's AskALLi Member Q&A with Michael La Ronn and Orna Ross.

February 17, 2023
Howard Lovy
Podcast
0 Comments

What Can We Learn from Romance Book Marketing?

Romance authors are known for being at the cutting edge of marketing and tactics. So the Alliance of Independent Authors AskALLi team thought asked our romance authors what they're doing and what marketing tactics are working in 2023. What can we learn from romance book marketing?

Self-Publishing Literary Fiction: A How-To Guide for Litfic Authors

Yes you can successfully self-publish literary fiction. Orna Ross, director of ALLi and award-winning novelist and poet dispels the myths, giving guidance and examples.

The Ultimate Guide to Being a Hybrid Author

For some, being an indie author is the dream, for others it's a traditional contract. And for others still finding the perfect balance between the two is the real dream. Today, the Alliance of Independent Authors is talking to several ALLi members today, all of whom are hybrid authors. This is the ultimate guide to being a hybrid author.

January 30, 2023
AskALLi Team
Business & Planning, Process 7. Rights Licensing, Top 100
1 Comment

How to Create an Author Website that Converts

Creating an author website is one thing, but getting it to convert and actually sell your books is a whole other skill. Today, the Alliance of Independent Authors AskALLi team welcomes partner member Thrive Themes to talk all about how to create an author website that converts.

January 23, 2023
AskALLi Team
Process 5 & 6: Marketing & Promotion, Top 100
3 Comments