Building on the basic marketing poetry book marketing plan established last time, Orna Ross and Dalma Szentpály move on to choosing some specific actions that feel right for you. Emphasizing a spirit of experiment and exploration, they suggest a number…
Arguably, when you publish a new book, gaining reviews is a key book-marketing activity; possibly the most important of all marketing tasks. But it's hard, and the rules about what you can and can't do constantly change. This is the ultimate guide to getting book reviews.
This week’s AskALLi session with Orna Ross and Dalma Szentpály focuses on poetry content marketing. Orna shares her strategy and she and Dalma analyze outstanding content marketing by some other indie poets.
On Saturday we ran the Self-Publishing Advice Conference Spring 2020 -- 24 sessions over 24 hours on the theme of boosting your author income. Sacha Black asks: have you registered and tuned in yet? If not, now is the time. The self-publishing advice conference is free for another 24 hours.
Are you using content marketing to promote your fiction and nonfiction books? If not, why not? In this week’s #AskALLi session, ALLi director Orna Ross (stepping in for Adam Croft) and blog and conference manager Sacha Black talk about how content marketing is a necessary skill all authors must develop regardless of whether they're writing fiction or nonfiction books.
A book launch is one part excitement and one part terror. You're finally putting your creation out into the world, which means you're actually putting your creation into the world! People can have opinions and make judgments. But you can also find wonderful readers and supporters of your work. ALLi author member Kristan Julius recently launched her first independently published book and is here to explain how she made it a success.
We're continuing with our review of 2019 this month and today brings a look back at the best marketing related posts of 2019. Sacha Black, ALLi Blog and Conference manager rounds up some of her favorite posts from the year.
Book launches can be as exciting as they are stressful, especially if you've ploughed money into marketing and need a good return on your investment. But what happens if you've seen dwindling sales from launches? Can you turn it around? Or are you doomed? Kristina Adams, ALLi partner member knows you can turn it around. She's here to share how she went from her worst launch ever to her best launch in just one book.
Black Friday and Cyber Monday create a shopping frenzy every year. But how can we writers capitalize on that frenzy and get books to the front and centre of people's minds? Well, Partner member and CEO of Author Marketing Experts, Inc. Penny Sansevieri, is here to show you how to sell your books in the holidays.
Anyone who sets out to publish a book needs to understand the seven processes of publishing. If you're scratching your head or you've never heard of them, don't worry. ALLi Director, Orna Ross is here to explain each of the process and why they should matter to you.
You don’t have to be a celebrity author to get newspapers and magazines to pay attention to your book. ALLi author member and freelance journalist, Ruth Badley, explains how a focused approach can help indie authors secure media coverage and other promotional opportunities.
Choosing the right nonfiction writing approach for your project—self-contained or emergent—can increase efficiency and relieve pressure. Here’s how.