marketing Archives

Indie Author Pivots: Is it Time to Start Over?

In every indie author's life comes the time when you need to change what you've been doing, or how you do it. Today, the Alliance of Independent Authors AskALLi team is talking about starting over with covers, distribution outlets, brand names, and other indie author pivots.

Inspirational Indie Author Interview: Karen A. Chase. Marketing Expert Shows the Way to Book Discovery

My ALLi author guest this episode is Karen A. Chase, who began her career in advertising and marketing before she had an epiphany one day and decided she wanted to contribute something more lasting to society as an author. But she also uses her background to help other authors navigate their way through the many roads to marketing their work.

Unlimited Marketing, Extra-Long Novels, IngramSpark Basics, and More Questions Answered by Michael La Ronn and Orna Ross in our Member Q&A Podcast

Unlimited marketing is one of the topics covered in this month's AskALLi Member Q&A with Michael La Ronn and Orna Ross.

What Can We Learn from Romance Book Marketing?

Romance authors are known for being at the cutting edge of marketing and tactics. So the Alliance of Independent Authors AskALLi team thought asked our romance authors what they're doing and what marketing tactics are working in 2023. What can we learn from romance book marketing?

Self-Publishing Literary Fiction: A How-To Guide for Litfic Authors

Orna Ross, director of the Alliance of Independent Authors, a reader and writer of literary fiction, dispels the myths and gives guidance on how indie authors can succeed at self-publishing literary fiction.

The Ultimate Guide to Being a Hybrid Author

For some, being an indie author is the dream, for others it's a traditional contract. And for others still finding the perfect balance between the two is the real dream. Today, the Alliance of Independent Authors is talking to several ALLi members today, all of whom are hybrid authors. This is the ultimate guide to being a hybrid author.

How to Create an Author Website that Converts

Creating an author website is one thing, but getting it to convert and actually sell your books is a whole other skill. Today, the Alliance of Independent Authors AskALLi team welcomes partner member Thrive Themes to talk all about how to create an author website that converts.

TwitterChat: Wacky marketing ideas

On the ALLi Twitter chat (#indieAuthorChat) this week we asked questions about Wacky marketing ideas

Best Indie Author Marketing Posts of 2022

Every year, as we near the close of the year, we take a moment to pause and round up the best of the best on the Alliance of Independent Authors blog. Today, we're bringing you a selection of the best marketing blogs from 2022. It's time to review your marketing plans, tools and resources and prepare for 2023. These are the best marketing tips for indie authors from 2022.

Does Free Still Work? Indie Author Marketing

You've spent weeks, months or even years working on a book. Countless hours of blood, sweat and tears, and now you have to give your work away for free? It can be a hard one to accept, but if you shift your mindset, using "free" as a marketing tactic, a tool in your book promo belt can work wonders for you. Today, the Alliance of Independent Authors AskALLi team is asking and answering the question, does free still work?

TwitterChat: Influencer Marketing for Authors

On the ALLi Twitter chat (#indieAuthorChat) this week we asked questions about Influencer Marketing for Authors.

Indie Author Book Cover Design: What Works in 2022

Everyone knows a book cover is one of the most important parts of your marketing. But what does it really take to create a good cover, an on-genre cover? That's what Alliance of Independent Authors partner member, Jessica Bell takes over the blog today as she explains what is working in 2022.