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Opinion: How to Prepare a Successful Book Launch

A book launch is one part excitement and one part terror. You're finally putting your creation out into the world, which means you're actually putting your creation into the world! People can have opinions and make judgments. But you can also find wonderful readers and supporters of your work. ALLi author member Kristan Julius recently launched her first independently published book and is here to explain how she made it a success.
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How I Had My Best Book Launch Ever (and You Can, Too)

Book launches can be as exciting as they are stressful, especially if you've ploughed money into marketing and need a good return on your investment. But what happens if you've seen dwindling sales from launches? Can you turn it around? Or are you doomed? Kristina Adams, ALLi partner member knows you can turn it around. She's here to share how she went from her worst launch ever to her best launch in just one book.
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How to Sell Your Books in the Holidays with Smart Social Media Marketing

Black Friday and Cyber Monday create a shopping frenzy every year. But how can we writers capitalize on that frenzy and get books to the front and centre of people's minds? Well, Partner member and CEO of Author Marketing Experts, Inc. Penny Sansevieri, is here to show you how to sell your books in the holidays.
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Content Marketing for Fiction and Nonfiction

Content marketing has become a bit of a buzzword in author circles this year. With advertising becoming tougher and more expensive, and Amazon making it harder to get organic sales, authors are looking for other ways to reach new readers, develop a fanbase and ultimately sell books. Author member Rachel McCollin is here to show you how you content marketing for fiction and nonfiction can help.
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Outside the Box Book Marketing

Let me ask you a question... When was the last time you stepped out from behind the screen and connected – in person – with new readers? In a saturated world, finding fresh ways to market your books and find new readers is increasingly difficult. However, author member Lesley Tither shows us how a little outside the box thinking can create amazing results.
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