SEO is one of those acronyms that strikes fear into the heart of non-techy authors. We may know it stands for Search Engine Optimization and that it's key to our websites and books being found by readers but we may not have the first clue how to go about it, or even why it's important. And while there is a lot of advice for making straight how-to, non-fiction findable, literary writing poses particular challenges. This is the Alliance of Independent Authors no-coding required, Ultimate Guide to SEO and Findability for Indie Authors. Our thanks to Penny Sansevieri of Author Marketing Experts, Michele DeFilippo for contributions to this post.
We've all heard of pre-orders, but how many of us actually use them? How do we use them and are they useful in today's market? That's the topic the Alliance of Independent Authors AskALLi team is answering today. This is the ultimate guide to pre-orders.
Traditional publishing is organized around seasons, which you’ll have seen in the bestseller charts and the marketing activities of bookstores. Should indie authors also follow these seasons? Are there any aspects we could do in a different way, as our business model is more nimble? That's the topic the Alliance of Independent Authors AskALLi team is tackling today. This is the ultimate guide to seasonal publishing for indie authors.
Reader Magnets, Lead Magnet, Freebies. All words that get flung around the indie sphere a lot. But what do they mean? Why are they so useful and what sort of thing should you create anyway? These are the questions we will cover in today's post: The Ultimate Guide to Reader Magnets.
Podcasting is popular business, many authors are taking up the mic and putting their voices out in the world to help them find readers, building up a platform and growing their confidence. Today, the Alliance of Independent Authors AskALLi team is launching a new book all about podcasting for indie authors. This is how to design a podcast show for indie authors.
On the ALLi Twitter chat (#indieAuthorChat) this week we asked questions about Book Covers with Jessica Bell
On the ALLi Twitter chat (#indieAuthorChat) this week we asked questions about Creating author bios with Dianna Gunn
Networking and meeting other authors and industry experts is vital in this day and age. Previously everything was in person, but now being able to network both in person and digitally is essential to keep growing your author business and network. Today, the Alliance of Independent Authors is focusing on networking for authors.
Everyone knows they need to find readers, but once you identify where they are, how do you capture them? How do you turn them into super fans? In today's post, Alliance Independent Authors Director Orna Ross takes the main stage to explain everything you need to know about true fans and super fans.
This month Orna’s planning workshop is a comparable authors workshop. To access the workshop, join Orna’s creative business planning membership for authors and poets on Patreon. More details here.
Marketing books is hard enough. But what happens when your readers aren't the people paying for the books? That's the problem children's authors face. Alliance of Independent Authors members, Karen Inglis and Kate Woodard discuss selling children's books and the methods that have worked for them.
Launching a book is an extraordinarily exciting moment in an indie authors life, especially when it's the first book. But there's so much to do. What order should you do it in and how much time do you need in advance of your launch to complete it? Today's post is the Alliance of Independent Authors' Ultimate Guide to Launching a Book (including timeline).