marketing Archives

Poetry Marketing on a Budget

Poetry is an age-old art for writers, and at last, it seems to be gaining notoriety. But with the boom in poetry business, the market, like all others becomes saturated. So how does one market poetry? Especially on a budget? That's something author member Jessica Cotten is here to explain.

August 22, 2019
Jessica Cotten
Opinion, Process 5 & 6: Marketing & Promotion
2 Comments

Social Media for Authors: How to Avoid Wasting Writing Time

Social media. Love it or hate it, there’s no getting away from it. Whether you’re using it because you feel you have to or because you’re a social media addict who can’t get enough, there is a role for social media for indie authors. In today's post, author member Rachel McCollin teaches us how to avoid wasting writing time.

August 10, 2019
Rachel McCollin
Process 3 & 4: Production & Distribution
2 Comments

How to Create and Run an Indie Author Podcast

If you've hung around the indie sphere long enough, then the audio boom isn't news. The question is, are you capitalising on it? Starting an author podcast is work, but it's good work that will reap benefits for the long term. Author member Holly Lyne is here to teach us how to start an author podcast.

August 9, 2019
Holly Lyne
Business & Planning, Process 5 & 6: Marketing & Promotion
0 Comments

Audiobook Price-Fixing By Audible: Is It Coming To An End?

The Economics of Audiobooks

The current economics of producing an audiobook is an uphill battle, especially for indie authors. How much of this is due to “price-fixing” by Audible? ALLi Partner Member Tim McConnehey predicts a continued boom in audiobook popularity, and some welcome changes in the way Audible conducts its business.

August 1, 2019
Tim McConnehey
Business & Planning, Process 3 & 4: Production & Distribution
1 Comment

Encore Month: How to Run a Twitter Chat

Wondering how to get more mileage from your Twitter account? Consider hosting a Twitter chat - not as hard as it sounds, once you read social media expert Tim Lewis's simple guide. Join ALLi's new weekly Twitter chat too - every Tuesday 8pm BST - #IndieAuthorChat.

July 31, 2019
Timothy Lewis
Business & Planning, Process 3 & 4: Production & Distribution
0 Comments

Encore Opinion: Put Readers First – an Essential Ingredient of Successful Book Marketing

A great reminder in today's encore post from David Penny, author of the Thomas Berrington Historical Mysteries set in the final ten years of Moorish Spain. David makes a plea for indie authors to focus on marketing to their readers rather than to other writers, to make the best use of marketing time and resources, and to free up more time for writing.

July 25, 2019
David Penny
Process 3 & 4: Production & Distribution
0 Comments

Encore Month: An Easier Way to Upload Book Metadata to Distribution Platforms

An essential part of the indie author's self-publishing process is to complete the metadata on the distribution platforms of your choice. You might hire other professionals for some of the tasks involved in the process, but uploading the metadata is likely to rest with you, the publisher. In today's encore post, Jo Van Every explains how to upload book metadata like a professional.

July 24, 2019
Jo Van Every
Process 3 & 4: Production & Distribution, Writing
2 Comments

Encore Month: How to Write a Trilogy

How to write a trilogy - Rosalind Minett shares the lessons she learned while writing her Relative Invasion trilogy.

July 18, 2019
Rosalind Minett
Process 5 & 6: Marketing & Promotion, Writing
1 Comment

Encore Month: Simple Tips for Formatting Your Book Blurb

If you've ever pulled out your hair trying to figure out how to add spaces between paragraphs, or to bold or italicize your font when formatting book blurb on your Amazon KDP dashboard, you'll appreciate these HTML (hypertext markup language) tips from Rob Johnson.

Encore Month: Why Book Marketing Doesn’t Trump Writing Craft

Why you need to make sure your writing is the best it can be before you invest in marketing it - tough love on the importance of writing craft from ALLi Author Advice Center Manager Debbie Young, herself the author of a series of cozy mysteries

Book Marketing from a Standing Start as an Indie Author

The longer you're in an industry, the more knowledge and information you build. But, in a way, the more blinkers you wear too. It's hard to remember those early days of no readers and single sale days. But there's a huge number of debut authors publishing every day. Author member Alastair Crombie has just launched his first book and is here to explain what marketing from a standing start is like in the current market.

June 24, 2019
Alastair Crombie
Business & Planning, Opinion, Process 5 & 6: Marketing & Promotion
13 Comments

A New Book Blurb Could Revolutionize Your Sales

First impressions matter, both in person and for selling books. But when you've finished your 70,000-word fiction masterpiece, the prospect of condensing it into a 150-word book blurb is overwhelming enough without also needing a one-line tag to catch a reader's eye. ALLi Partner Member Adam Croft explains how spending a little time with your hook and new book blurb could earn you thousands.

June 20, 2019
Adam Croft
Business & Planning, Process 5 & 6: Marketing & Promotion, Writing
0 Comments

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