Orna Ross

This author has written 105 articles

The Self-Publishing Advice Conference: Free for Another 24 Hours

On Saturday we ran the Self-Publishing Advice Conference Spring 2020 -- 24 sessions over 24 hours on the theme of boosting your author income. Sacha Black asks: have you registered and tuned in yet? If not, now is the time. The self-publishing advice conference is free for another 24 hours.
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SEO For Authors: Google Search Algorithm Changes

SEO for Authors: Google Search Algorithm Changes

If there's one thing we can all be assured of in our industry, it's that change is a constant. The blog has run in its current format for a while, but with algorithm changes at Google Search affecting SEO for authors, we're changing our format. This post explains the changes you can expect around here and what the Google Search algorithm changes might mean for you.
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Indie Authors and Creative Self-Publishing

FOMO, aka fear of missing out, has been around for a long time. But it feels like it's becoming more acute the more connected our world becomes. Technology and social media have eradicated barriers to communicating. We're all up in each other's business, knowing exactly what everyone is doing, what advertising they're using and how much profit it's making. But you have to wonder whether that's as poisonous as it is helpful. In this inspirational post, ALLi Director Orna Ross takes a moment to stop and reflect and remind each of us that the only way to win in this industry is to follow a creative self-publishing approach: to be uniquely-you.
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Self-Publishing is the Best Solution to Low Author Earnings

Self-Publishing is the best solution to low author earnings and it's time this was more widely recognized in the literary and publishing industries. These days, authorship is a business, not a career a point that Orna Ross, ALLi director discusses today. Literary and publishing industries are failing to recognize this, to the detriment of authors' ability to make a living from their writing.
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Encore Opinion: Why Author Income Should Be A Measure of Publishing Success

ALLi Director Orna Ross expands on a statement she made in a previous AskALLi Advanced Salon: that indie author income should be a measure of self- publishing success. She responds to comments for and against that motion, and explains the background to her thinking about author income. Where do you stand on this issue? Read the post then join the encore debate via the comments box!
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New Royalty Share System for Co-Authors from Publish Drive

Co-writing has always been around. But in recent years, with the rise of faster publishing it's become more popular. One of the drawbacks of co-authoring as Indies is the lack of technology to help with royalty sharing and royalty payments. Until now. Publish Drive have launched a new royalty split system for co-authors which makes sharing royalties simple and pain-free.
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New Authorpreneur Membership Category

At the Alliance of Independent Authors we are introducing a new member category: Authorpreneur Membership. Authorpreneur is a made-up, hybrid word (author + entrepreneur), a new word for a new kind of job, but some authors don't like it, thinking it faddy or forced. It is gaining traction in the self-publishing sector for a few reasons. ALLi director Orna Ross is here to talk us through the reasons for the change.
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Ten Business Models for Indie Authors

The following ten business models are those most widely used by members of the Alliance of Independent Authors. The first four are those most typically employed by authors at or near the first few years of their self-publishing journey, while models five through ten are employed by more established authors, once they have amassed a following and have a high-traffic author website.
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Psychology Of Success For Authors

The Psychology of Success For Authors: Do You Secretly Think Self-Publishing is Second Best?

Is there a psychology of success for indie authors? Recently I found myself, as I often do, at a writers' conference. It was a mixed event, with about half of attendees aspiring to publication and the other half evenly divided between trade-published and self-published authors You can always tell which is which at these get-togethers. The indies are animatedly swapping tips and tools, ideas and insights. The trade-published authors are swapping stories of the latest problem with their agent or publisher.
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