marketing Archives

The Ultimate Guide to Content Repurposing

Content repurposing is banded around a lot. But what does it mean and how do you "do it"? Well, that's what the Alliance of Independent Authors AskALLi team aims to answer today. With deep thanks for the contributions from members and partners. In particular, Nate Hoffelder, Debbie Young, Alison Morton, Tom Fowler.

July 20, 2020
AskALLi Team
Business & Planning, Process 5 & 6: Marketing & Promotion, Top 100
2 Comments

TwitterChat: Lessons From a Best Selling Author with Adam Croft

On the ALLi Twitter chat (#indieAuthorChat) this week we asked questions about Lessons From a Best Selling Author with Adam Croft

The Ultimate Guide to Building A Solid Author Platform

Authors get very confused about the question of building a solid author platform. What is it, exactly? How is one built? Should we try to build it or let it form organically? If our books are good enough, is that in itself enough to create a great author platform? Today, the Alliance of Independent Authors' AskALLi team brings you the ultimate guide to building a solid author platform.

June 1, 2020
AskALLi Team
Business & Planning, Process 5 & 6: Marketing & Promotion, Top 100
0 Comments

The Most Useful Tools, Software, and Services for Independent Authors, with Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

In this month's #AskALLi Advanced Salon, Orna Ross and Joanna Penn talk about the tools, software, and services they use that are the most advantageous for independent authors—from writing to formatting to planning, sales tracking, accounting, and more.

The Ultimate Guide to Getting Book Reviews

Arguably, when you publish a new book, gaining reviews is a key book-marketing activity; possibly the most important of all marketing tasks. But it's hard, and the rules about what you can and can't do constantly change. This is the ultimate guide to getting book reviews.

March 30, 2020
AskALLi Team
Business & Planning, Process 5 & 6: Marketing & Promotion, Top 100
2 Comments

Poetry Content Marketing with Orna Ross and Dalma Szentpály: Self-Publishing Poetry Podcast

This week’s AskALLi session with Orna Ross and Dalma Szentpály focuses on poetry content marketing. Orna shares her strategy and she and Dalma analyze outstanding content marketing by some other indie poets.

March 27, 2020
Howard Lovy
Podcast, Process 5 & 6: Marketing & Promotion
0 Comments

The Self-Publishing Advice Conference: Free for Another 24 Hours

On Saturday we ran the Self-Publishing Advice Conference Spring 2020 -- 24 sessions over 24 hours on the theme of boosting your author income. Sacha Black asks: have you registered and tuned in yet? If not, now is the time. The self-publishing advice conference is free for another 24 hours.

March 16, 2020
Orna Ross
Business & Planning, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
1 Comment

What is Content Marketing? With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

Are you using content marketing to promote your fiction and nonfiction books? If not, why not? In this week’s #AskALLi session, ALLi director Orna Ross (stepping in for Adam Croft) and blog and conference manager Sacha Black talk about how content marketing is a necessary skill all authors must develop regardless of whether they're writing fiction or nonfiction books.

March 13, 2020
Howard Lovy
Podcast, Process 5 & 6: Marketing & Promotion
0 Comments

Opinion: How to Prepare a Successful Book Launch

A book launch is one part excitement and one part terror. You're finally putting your creation out into the world, which means you're actually putting your creation into the world! People can have opinions and make judgments. But you can also find wonderful readers and supporters of your work. ALLi author member Kristan Julius recently launched her first independently published book and is here to explain how she made it a success.

January 23, 2020
Kristan Julius
Business & Planning, Process 5 & 6: Marketing & Promotion
1 Comment

Best Marketing Related Posts of 2019

We're continuing with our review of 2019 this month and today brings a look back at the best marketing related posts of 2019. Sacha Black, ALLi Blog and Conference manager rounds up some of her favorite posts from the year.

December 21, 2019
Sacha Black
Process 3 & 4: Production & Distribution
0 Comments

How I Had My Best Book Launch Ever (and You Can, Too)

Book launches can be as exciting as they are stressful, especially if you've ploughed money into marketing and need a good return on your investment. But what happens if you've seen dwindling sales from launches? Can you turn it around? Or are you doomed? Kristina Adams, ALLi partner member knows you can turn it around. She's here to share how she went from her worst launch ever to her best launch in just one book.