Facebook pages are a staple of every indie author's marketing box. Whether it's for advertising or organic reach, they've been a vital asset for years. But with an increasingly saturated Facebook feed, the organic reach you're able to get without paying has shrunk to virtually nothing. ALLi author member Maggie Lynch shares her top tips for boosting organic Facebook reach for authors.
Your book's cover is one of the most powerful marketing assets at your disposal. Combine that with Facebook's new 3D Photos feature, and you've got a marketing gimmick that's sure to turn heads.
Facebook ads can be daunting, but if you get them right, they can also sky rocket your book sales. Katherine Smith discusses seven Facebook advertising basics you can implement when using the platform to grow your readership.
In this week's Self-publishing News Round-up, we hear how more audiobooks are available for library borrowing, Amazon's recruiting speaks volumes about the future of work, and we say goodbye to the founder of the Little Free Library.
Figures show that author incomes continue to fall. Now is the time to make your website secure or fall foul of Google's algorithms, while you may already be falling foul of Facebook and Amazon's.
In this month's Advanced Salon for Indie Authors, Orna Ross and Joanna Penn discuss the different mind-sets and skill-sets required to maximise your self-publishing success - the creative and the business mind. Find out whether you're getting the balance right.
It may be counter-intuitive, but helping to promote other authors may be better for your books than promoting your own, says ALLi Partner Laurence O'Bryan, founder of BooksGoSocial, in this thought-provoking and philosophical Opinion piece.
Facebook has changed the way it decides what shows up in your newsfeed to avoid content from businesses, but what does that mean for indies? And Amazon has been tinkering with KDP.
This week's essential self-publishing news round-up from ALLi includes positive developments at Smashwords, perspectives on piracy, and a new survey about Facebook ads for authors.
Here's a chance for you to take part in an important new survey about the effectiveness of Facebook advertising for indie authors - don't miss out!
Why partnership for authors doesn't always mean parting with cash - how you can benefit from the hive's wisdom and generosity via our Facebook group
Reports of the death of Facebook author pages are greatly exaggerated - although their reach doesn't match the potential of paid FB ads, here's one easy way to make yours more effective