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Book Promotion: 10 Ways to Build Your Author Mailing List without Paying for Facebook Advertising

One of the hottest topics in book promotion right now is the use of strategic Facebook advertising to build your author mailing list. While this has proven a hugely successful technique for some self-published authors, such as Mark Dawson, whose highly-regarded course helps other authors emulate his success, it’s by no means a one-size-fits-all solution. Facebook Ads […]

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Monthly #AuthorALLiChat hosted by Alliance of Independent Authors

Does Paid Marketing Work for Authors? #AuthorALLiChat with Orna Ross

Orna posed the question “Does Paid Marketing Work For Authors?” and our Twitter followers didn’t hold back in their responses. Each month we host a monthly Twitter Chat using #AuthorALLiChat, and discuss different self-publishing topics to help indie authors achieve their goals. If you weren’t able to participate in this month’s Alliance of Independent Authors Twitter Chat, here’s […]

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Minion holding Wendy H Jones novel

4 Top Social Media Rules for Indie Authors

Using social media successfully is a bit like Alice travelling through Looking-Glass World – to reach your goal, you shouldn’t aim for the most obvious target. Instead, taking what might seem a less direct, more circuitous route might be more effective. Scottish self-published writer Wendy H Jones explains why overt marketing won’t help you sell […]

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A protagonist, that's me (image via

Opinion: Promote Your Self-Published Books Your Way

In this week’s Bookseller magazine, the trade paper of the British publishing industry, Sarah Shaffi writes: “Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging, and other online platforms to build an audience, rather than explicitly becoming a tool to sell books.” While her article focuses on the […]

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