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Self-Publishing Advice Conference Highlights: Social Media Book Marketing Strategies, With Rachel Thompson

Self-Publishing Advice Conference Highlights: Social Media Book Marketing Strategies, With Rachel Thompson

Social Media Book Marketing

Rachel Thompson

What can you do today to master social media book marketing strategies? Which strategies work and which are a waste of precious time?

Rachel Thompson, who knows a social trick or two, reviews what works and what doesn’t these days, with specific insider tips for Twitter and Facebook Pages.

Here are a few highlights:


On Social Media Book Marketing Through Twitter

Readers really love Twitter. They go there to chat with their favorite authors. It’s a wonderful equalizer. You can talk to movie stars and musicians and of course other authors, but the main thing that you really want to focus on is connecting with readers and there are some wonderful strategic ways to do that. .

On the Best Social Media App

I like HootSuite better than TweetDeck because HootSuite allows you to import pretty much every account like known to man.

This podcast is part of Self-Publishing Advice Conference, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference, which runs alongside the London Book Fair and Digital Book World, features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

If you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Listen to Social Media Book Marketing Strategies, with Rachel Thompson

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Howard Lovy

Howard Lovy is an editor and writer with more than 30 years of experience in journalism, from newspapers to magazines specializing in business, science, and technology. He has spent the past few years guiding coverage of independent publishing, amplifying voices of the marginalized. Howard is also a book doctor who enjoys working with authors to get their work ready for publication.

This Post Has One Comment
  1. This doesn’t deliver what the headline promises, but instead just explains how Twitter works. That’s it. A Twitter tutorial. Rather frustrating! Really, this isn’t helpful enough for marketing books, it’s just blah blah on how Twitter works.
    Sorry but I had to switch this off halfway through. It was a waste of time. Apologies for the rant, but I was expecting something different given what the headline says. Should have read “Let me explain Twitter to you. And you can also mention your book in a couple of tweets…”

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