How to Run a Kindle Scout Campaign – and Why
Kindle Scout is a relatively new opportunity for indie authors to pitch for what is effectively a publishing deal with…
Why Book Blog Tours Shouldn’t be About Selling Books
We've run posts on here before about book blog tours, including case studies by self-published authors who have considered their…
Book Marketing Shots in the Dark
While a lot of book marketing is common sense, now and again indie authors report amazing successes with off-the-wall, not-in-the-textbook…
How to Number Your Self-published Books When Writing a Series
This week, we're looking at a very practical aspect of writing craft, as much to do with how your books…
Opinion: Why Less is More When Reading or Performing Your Work in Public
An invitation to read your self-published book before an audience at literary festivals and other events provides a great opportunity…
Book Marketing: Seasonal Book Promotion Opportunities on Valentine’s Day
Whether or not you write books specifically to market at certain times of year - Christmas time, Valentine's Day, summer…
Book Marketing: How and Why to Make a Self-published Book Permafree
The issue of whether or not to offer free ebooks is often the subject of discussion online, and to help…
Book Marketing: How to Raise Your Author Profile as a Local Newspaper Correspondent
In a week that also sees the launch of his latest self-published novel, Evil Unseen, British indie author Dave Sivers…
How to Create an Advance Information (AI) Sheet for a Self-published Book
It's standard practice in the publishing trade to produce what's usually referred to as an Advance Information sheet in the…
How to Use Public Speaking to Promote Your Self-published Book: A Case Study
Fresh from the launch of her second novel, Denise Barnes, indie author of fiction and non-fiction, explains the importance of…
16 Self-publishing Predictions for 2016
What lies ahead for self-publishing authors in 2016? How will your experience of being an author change by this time…
Facebook Ads: One Author’s Experience
British indie author David Penny shares a case study of his own Facebook advertising campaign, which he's using to promote…