Opinion: Putting Readers First – an Essential Ingredient of Successful Book Marketing
Why Writing Festivals are worthwhile
I will admit to being a bit of a writing festival tart. I love the atmosphere, the buzz, and the people. I still vividly recall my first in Harrogate. I came home wide-eyed and told my wife, “You know when…
You say Tomato, I say Pomodoro
Opinion: No, We Are Not Enemies
Historical novelist David Penny shares his view on the relationship between trade publishing and indie authors. There have been several articles in the press and online publications recently trying to make out that indie authors and e-books are a threat…
Facebook Ads: One Author’s Experience
British indie author David Penny shares a case study of his own Facebook advertising campaign, which he's using to promote the first in his historical crime thriller series, The Red Hill, set in medieval Moorish Spain. There’s a saying only…
How Ingram Spark Prints Your Print-on-Demand (POD) Book
British indie author David Penny shares his experience of a tour of the UK printing facility of Ingram Spark, the global distributor of books favoured by many self-published authors for both print-on-demand books and ebooks.) On Friday 25th September 2015…
How to Choose the Best Keywords When Publishing Fiction on Amazon
You've written your novel and polished it to a shine, composed the perfect blurb to excite readers who alight upon your book's Amazon listing, and all that remains is to find the right keywords to help them discover that page in…
How to approach Ad Sites & make your book desirable: NEIL BAPTISTA
The use of price promotions has become an established practice for many authors looking to achieve a variety of goals. In fact they’ve become so popular that many of the sites that offer promotions or ‘ebook deals’ now have very…
Opinion: Why You Should Run Your Author Career Like a Business
British indie author David Penny makes the case for treating being a self-published author like running a business, drawing on his own quarter-century as an entrepreneur. I was once a traditionally published writer but, for one reason or another, ended…
Opinion: Why I’m an Indie Author by David Penny
British novelist David Penny shares his story of why he chose to self-publish after an earlier career as a trade-published author. Let me tell you a story, because that’s what we do, isn’t it? In the dark mists of 1970…