Want to earn a good income from your books with just five minutes’ marketing a day? David Penny explains how he does this – by focusing on reaching readers rather than networking with fellow writers. A must-read for any indie author!
Author Archive | David Penny
Why Writing Festivals are worthwhile
I will admit to being a bit of a writing festival tart. I love the atmosphere, the buzz, and the people. I still vividly recall my first in Harrogate. I came home wide-eyed and told my wife, “You know when we go out to dinner and people ask what I do, and when I say […]
You say Tomato, I say Pomodoro
This Writers’ Wednesday, Historical novelist David Penny offers his insights on using the Pomodoro Technique to work with time and not against it.
Opinion: No, We Are Not Enemies
Historical novelist David Penny shares his view on the relationship between trade publishing and indie authors. There have been several articles in the press and online publications recently trying to make out that indie authors and e-books are a threat to civilisation, world peace, and traditionally printed books. Well, everyone is entitled to their opinion. […]
Facebook Ads: One Author’s Experience
British indie author David Penny shares a case study of his own Facebook advertising campaign, which he’s using to promote the first in his historical crime thriller series, The Red Hill, set in medieval Moorish Spain. There’s a saying only 50% of marketing works—but nobody knows which 50%. Having spent many years in business I […]
How Ingram Spark Prints Your Print-on-Demand (POD) Book
British indie author David Penny shares his experience of a tour of the UK printing facility of Ingram Spark, the global distributor of books favoured by many self-published authors for both print-on-demand books and ebooks.) On Friday 25th September 2015 I attended an event at the Ingram printing facility in Milton Keynes, together with other […]
How to Choose the Best Keywords When Publishing Fiction on Amazon
You’ve written your novel and polished it to a shine, composed the perfect blurb to excite readers who alight upon your book’s Amazon listing, and all that remains is to find the right keywords to help them discover that page in the first place. If the blurb is, as Ben Cameron once memorably described it on this […]
Creative Round Table: Christine Nolfi, Roz Morris, David Penny
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How to approach Ad Sites & make your book desirable: NEIL BAPTISTA
The use of price promotions has become an established practice for many authors looking to achieve a variety of goals. In fact they’ve become so popular that many of the sites that offer promotions or ‘ebook deals’ now have very limited availability. Riffle Select As one of those sites, Riffle Select must balance the needs […]
Opinion: Why You Should Run Your Author Career Like a Business
British indie author David Penny makes the case for treating being a self-published author like running a business, drawing on his own quarter-century as an entrepreneur. I was once a traditionally published writer but, for one reason or another, ended up as an accidental businessman. For over twenty-five years I ran a small software company […]