Though festive titles are already visible all over the internet and in bookshops, you don’t have to have a Christmas-themed book to make the most of festive selling opportunities. Here’s a simple and affordable book marketing idea that would help you sell more copies of any kind of book during the Christmas shopping season, courtesy of British dystopian novelist Stephen Oram. Though he lives in the heart of London, with hundreds of shops within reach, he’s staging his book sale in a much more convivial setting: the local pub! Over to Stephen…
A friend invited me to dinner a couple of weeks ago because she’d bought six copies of my novel Fluence and wanted to give personalised copies as Christmas presents. I was flattered. We had a lovely evening and it started me thinking what a good idea it would be to host a relaxed social event so my other friends could do the same. After all, a personalised book is a fairly unusual gift.
So I decided to combine a pre-Christmas drink in my local pub with a book signing. Then I thought, wouldn’t it be great if they could choose from a wider range of books than just mine. This is where ALLi came in. I go to the London meet-ups so I already knew some fellow London authors and for £5 each we – Stephen Oram, Jule Owen, Avalon Weston, Christopher Bowden and Patsy Trench – now have an upstairs room in my local pub booked for an afternoon of Beer & Books.
Teamwork with Other Indie Authors
The obvious advantage of having more than one author at the event is the reduced cost and the increased punters, but it also increases the promotional skill set. For example, I’m not so good at the graphical stuff, so Jule created the visuals for the advert.
I’m hoping we’ll have an afternoon where people feel free to browse upstairs, have a drink downstairs with their friends and maybe stay on into the evening. And, of course, buy lots of books as Christmas gifts that they wouldn’t have otherwise discovered.
What’s not to like?
Anyone in Central London on the 28 November is very welcome to join us in the Grafton Arms, W1 and you can find out more online here.
OVER TO YOU How will you capitalise on the Christmas market this year? What’s worked for you in the past? Please feel free to share your success stories via the comments box!#Authors - here's a simple way to handsell #selfpub books for Christmas by @OramStephen #bookmarketing Click To Tweet