Pages

Author Archive | Aimee Coveney

collage of book covers

Book Marketing: How the Cover of Your Self-published Book Influences Your Brand as an Indie Author

Do your book covers convey your author brand effectively? Professional book designer Aimee Coveney explains the many benefits of good cover branding for self-published books and shares simple tips on how to develop effective author branding for your books, whatever kind of book your write.

Continue Reading 13
A-Damn-Close-Run-Thing-Final-Small-199x300

Book Marketing: Choosing the Cover for your Self-Published Book – Follow the Crowd or Dare to be Different?

As an indie author, it’s your prerogative to do things your way, including choosing the cover design for your self-published book. While trade-published authors often dislike the covers picked by their publishers, that doesn’t mean their publishers have got it wrong. Though it may seem that all book covers in a particular genre start to […]

Continue Reading 7
Mailchimp logo

Book Marketing: How to Use MailChimp and Bookfunnel to Grow Your Author Mailing List

It’s received wisdom in the world of self-publishing that authors should strive to develop email lists of readers interested in their writing. Author design consultant and ALLi partner member Aimee Coveney describes the mechanics of a simple, affordable way to do so: setting up free ebook giveaways to attract signings, using a winning combination of […]

Continue Reading 15
photo of a stopwatch

Why You Should Use Video Media to Market your Self-published Books

Author design consultant and ALLi Partner Member Aimee Coveney makes the case for including video media, vlogging and book trailers as part of any indie author’s marketing campaign, and describes some compelling benefits. One of the challenges to indie authors in marketing their self-published books is that people simply don’t have the time to browse […]

Continue Reading 11