How to make your book cover work harder for you by using elements from its design in your marketing materials
Author Archive | Aimee Coveney
Book Marketing: How the Cover of Your Self-published Book Influences Your Brand as an Indie Author
Do your book covers convey your author brand effectively? Professional book designer Aimee Coveney explains the many benefits of good cover branding for self-published books and shares simple tips on how to develop effective author branding for your books, whatever kind of book your write.
Book Marketing: Choosing the Cover for your Self-Published Book – Follow the Crowd or Dare to be Different?
As an indie author, it’s your prerogative to do things your way, including choosing the cover design for your self-published book. While trade-published authors often dislike the covers picked by their publishers, that doesn’t mean their publishers have got it wrong. Though it may seem that all book covers in a particular genre start to […]
Book Marketing: How to Use MailChimp and Bookfunnel to Grow Your Author Mailing List
It’s received wisdom in the world of self-publishing that authors should strive to develop email lists of readers interested in their writing. Author design consultant and ALLi partner member Aimee Coveney describes the mechanics of a simple, affordable way to do so: setting up free ebook giveaways to attract signings, using a winning combination of […]
How to Use Book Trailers for Successful Book Marketing
Design consultant and ALLi Partner Member Aimee Coveney considers the benefits of video book trailers to promote self-published books, shares top tips on how to make them, and offers eight ways to put them to good use. Video media is causing quite a stir in today’s book industry. Online promotion is highly effective in reaching […]
Why You Should Use Video Media to Market your Self-published Books
Author design consultant and ALLi Partner Member Aimee Coveney makes the case for including video media, vlogging and book trailers as part of any indie author’s marketing campaign, and describes some compelling benefits. One of the challenges to indie authors in marketing their self-published books is that people simply don’t have the time to browse […]