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Marketing Strategy

Top Tips for Your Nonfiction Indie Author Marketing Strategy: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland dive into the key elements of a successful marketing strategy for nonfiction indie authors. They emphasize the importance of "findability," ensuring your books reach the right readers at the right time, and highlight the role of strategic thinking in making the most of your marketing efforts. From author websites and book covers to social media and physical marketing materials, Dale and Holly offer concise, top tips to enhance your book's visibility and deepen your connection with your audience.
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Inspirational Indie Author Interview: Aurora Winter

Inspirational Indie Author Interview: Aurora Winter – Mastering the Pivot, From Screenplays to Nonfiction to Fiction

My ALLi author guest this episode is Aurora Winter, the author of several award-winning fiction and non-fiction books. She has a background as a TV executive and wrote an award-winning screenplay for a TV movie. Aurora is also master of the career pivot, from investor to TV executive to fiction and nonfiction author. She has some advice on how to change course wisely.
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Self-Publishing Marketing And Promotion Best Blogs 2023

Marketing and Promoting Self-Published Books: Best Blogs 2023

As the year draws to a close we continue our month of reflection throughout December, and this week we are looking back at the top indie author marketing and promoting self-published books posts on the Alliance of Independent Authors blog. From paid advertising to non-fiction marketing techniques, these are the blogs from 2023 you don't want to miss if you are looking to boost your marketing activity in the coming year...
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