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Lorna Fergusson

Interview with Lorna Fergusson — Storyteller Helps Other Indie Authors Chase Away Self-Doubt: Inspirational Indie Authors Podcast

My guest this week is Scottish author Lorna Fergusson, who has tried publishing the traditional way, but found that she enjoyed the control she had over her own work that comes with being an indie author. Lorna has also devoted her career to coaching other indie authors on how they can chase away self-doubt and join the indie publishing revolution. 
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Content Marketing

What is Content Marketing? With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

Are you using content marketing to promote your fiction and nonfiction books? If not, why not? In this week’s #AskALLi session, ALLi director Orna Ross (stepping in for Adam Croft) and blog and conference manager Sacha Black talk about how content marketing is a necessary skill all authors must develop regardless of whether they're writing fiction or nonfiction books.
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Everything You Need To Know About Fiction Editing

Everything You Need To Know About Fiction Editing

Getting your first book edited can be an overwhelming experience. There's different types of editors, huge swings in price ranges and that's all before you receive the feedback itself. ALLi partner member and CEO of Fictionary.co Kristina Stanley, is here to explain everything you need to know about fiction editing.
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Encore Opinion: Put Readers First – an Essential Ingredient of Successful Book Marketing

A great reminder in today's encore post from David Penny, author of the Thomas Berrington Historical Mysteries set in the final ten years of Moorish Spain. David makes a plea for indie authors to focus on marketing to their readers rather than to other writers, to make the best use of marketing time and resources, and to free up more time for writing.
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