Like to make more money from your books by creating custom editions? It's especially relevant for non-fiction authors, but might also work for fiction. Read Sarah Rayner's case study of how she repurposed a self-help book for markeing use by a top clinic.
A printed catalogue of your books is a handy item to have in your book marketing toolbox - and it's surprisingly affordable and simple to make yourself, if you follow ALLi Professional member Karen Myers' handy guide here, based on her own experience
Wondering whether joint promotions between authors are worthwhile? Read JJ Toner's case study of his recent collaboration with six other authors writing about WWII to pick up top tips on how to run one that genuinely engages readers.
Welcome to AskALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it’s our monthly Member Q&A in which…
Ever wondered about outsourcing your book marketing so you can get on with writing your books instead? Belinda Griffin of Smart Authors Lab shares her view on how to get the balance right.
Top tips on how to make the most of your book launch, including using your mailing list, ads, Bookbub and other promotions to make the most of the 90-day hot new release window - part of our AskALLi podcast series
Feeling jaded with Twitter? Read this refreshing post by Helen Baggott, who as an ALLi Partner member speaks about Twitter with the perspective of an editor - and potential new reader for your self-published books!
Is it still worth doing KDP free promotion days if your books are in KDP Select? Indie author and director of Heddon Publishing thinks it is - and offers her top tips on how to make the most of this continuing book promotion opportunity.
It may be counter-intuitive, but helping to promote other authors may be better for your books than promoting your own, says ALLi Partner Laurence O'Bryan, founder of BooksGoSocial, in this thought-provoking and philosophical Opinion piece.
Wondering what landing pages are and whether your author website needs them? Read Jay Lemming's concise and practical introduction to help you maximise their impact on your website.
Wondering how to sell more books? Read how US fantasy author Karen Myers sold more books in the first two weeks of 2018 than the whole of 2015, by stopping writing for a year in order to improve her marketing skills
Still measuring your marketing and promotion only in terms of sales results? Ben Cameron's piece about also valuing opportunity created by media campaigns (and other activities) may make you reconsider.