Book signings – despite the fear associated with them – can be an extremely useful marketing tool. You get to meet real readers for one, you grow your confidence and sell books. Alexa Nazzaro, ALLi Partner member and founder of www.aaxelauthorservices.com, has a ton of creative ideas to show you how to leverage book signings.
If you've hung around the indie sphere long enough, then the audio boom isn't news. The question is, are you capitalising on it? Starting an author podcast is work, but it's good work that will reap benefits for the long term. Author member Holly Lyne is here to teach us how to start an author podcast.
Many indie authors struggle with how to handle their author photo. They’re shy, or modest, or frugal, and don’t want to hire a professional photographer “just” for their author photo. Here’s why Boni Wagner-Stafford, ALLi's communications manager and co-founder of ALLi Partner Member Ingenium Books, believes you should.
Welcome to ALLi's Self-publishing Advice Center, a community outreach service from the Alliance of Independent Authors, offering advice and guidance you can trust, across the seven processes of publishing: Editorial Design Production Distribution Marketing Promotion Publishing rights management
Crime writer JJ Marsh describers a lightbulb moment in her book marketing - to forget about her personal preferences and focus on her readers' habits and tastes instead. The resulting boost in her sales makes it a compelling argument!
Lesley Tither shares her strong views on why she will never offer her books as freebies - and explains why. Do you agree? Join the debate over on the blog!
Online catalogs of books are everywhere, but are they effective? We'll show you how to get the best value for your marketing dollar.
Are you getting the balance right between raising awareness and over-promoting your self-published book? Sarah Banham alerts us to the signs that will make potential readers' eyes glaze over and move on to a different author...
Want to get more mileage out of your book promotion activity? Prefer long-tails and prolonged sales to short sharp spikes? Let Amy Maroney share the top tips she's gleaned from seasoned self-publishing authors.
Like some inspiration and ideas for your 2019 book marketing campaign? This post, rounding up some of the best marketing and promotion advice from the ALLi blog in 2018, will help you hit the ground running.
It's too easy to remember the bad reviews and forget the good ones - so here's how and why to keep track of all your best reviews and how to use them to advantage both for personal motivation and for book marketing.
Ever used relevant Awareness Days to you market and promote your self-published books? Pick up top tips and ideas from children's author Jude Lennon, who shares her own experience of doing so here.