Events Calendar

Marketing Your Books Using Video

Marketing Your Books Using Video, with Dale L. Roberts and Matty Dalrymple

In this member-first Q&A on the Self-Publishing with ALLi podcast, ALLi video content adviser Dale L. Roberts answers questions on how authors can use video to market their books, connect with readers, and build visibility for their author brand. Topics include the best tools for creating video content, when to start using video in the publishing process, and how to measure the impact of video on book sales and reader engagement. Roberts also addresses how to drive traffic to videos, whether book trailers still matter, how Amazon A+ Content works, and practical ways to get comfortable on camera.
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Market Literary Fiction

How Indie Authors Market Literary Fiction, with Orna Ross

Many literary fiction authors feel caught in the middle, shut out of a traditional literary establishment that foregrounds their genre, but also out of indie advice urging marketing methods that feel misaligned. Orna Ross explores the psychology of literary writers who feel uneasy about selling their work, shares her own marketing shifts as a literary novelist and poet, and explains why literary fiction is not a special case—simply another genre with its own reader psychology and buying behavior.
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Sell More Books

‘Sell More Books’: Sneak Peek and Pre-Order with Orna Ross

Orna Ross, director of the Alliance of Independent Authors, introduces ALLi’s new guidebook, Sell More Books, now available for pre-order. The book focuses on practical, sustainable book promotion and challenges the idea that promotion is only for loud authors with big budgets. Ross explains how authors of all styles and temperaments can design promotional strategies that suit their work, their readers, and their energy. From direct sales and crowdfunding to newer AI-assisted tools, she looks at what’s changing in book promotion and why, even in an AI-driven landscape, human connection remains central.
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Inspirational Indie Author Interview: Joe Walters

Inspirational Indie Author Interview: Joe Walters Shows Indie Authors How to Use Reviews to Reach More Readers

My ALLi author guest this episode is Joe Walters. He’s the founder and editor-in-chief of Independent Book Review, a platform devoted entirely to indie and self-published books. He’s spent years working in book marketing for small presses. He recently published The Truth About Book Reviews, a practical guide for indie authors on making sense of reviews and using them well. 
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Self-Publishing | With ALLi | Branding, | Marketing, | & Promotion | Proudly | Sponsored | By | Bookvault | SelfPublishing…

Marketing Strategies for Children’s Books That Work: Self-Publishing with ALLi Featuring Dale L. Roberts

Unlock the secrets to marketing strategies for children's nooks. In this episode of Self-Publishing with ALLi, Dale L. Roberts interviews bestselling children’s author Karen Inglis, who shares expert strategies for breaking into the market. Discover the biggest mistakes new authors make, how to market effectively, and why local connections and school visits can boost your brand. Karen also reveals how metadata and keywords impact sales, plus lessons from her journey to selling over half a million books.
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After A Book Launch

What Do I Do When a Book Launch Is Over?

Congratulations on publishing your book! As an indie author, the journey doesn't end with hitting "publish." In fact, it's just the beginning of a new adventure. After a book launch, it's crucial to maintain momentum, build your brand, and lay the groundwork for future success. In this Alliance of Independent Authors blog post, we'll cover key steps you should take to make the most of your book launch and beyond.
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Book Promotion Sites

Are Book Promotion Sites Right for Me? Reaching More Readers Podcast, With Dale L. Roberts and Holly Greenland

This month on the Reaching More Readers podcast, Dale takes the lead advising Holly on the best ways to identify the right book promotion sites to reach your readers and make sure you don't get scammed along the way. Take a listen if you've ever considered a book promo site but didn't know where to start or which one may be right for you.
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Direct Sales

Direct Sales Mindset — The Advantages of Personal Sales, with Joe Solari: Self-Publishing Conference Highlight

Throughout this presentation, Joe Solari unravels the myriad advantages of a direct sales mindset for authors, in which you gain unprecedented control over your book's pricing and promotions, and enjoy an uptick in profits and personal connection. Discover the tools and strategies that can guide you in carving out your unique path in direct sales, where your bond with your reader becomes the foundation of your success.
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