book promotion Archives

Why Indie Authors Should Publish Gift Books

The holiday season is upon us. No matter what festivals you celebrate, whether it's summer or winter right now, a holiday period is a great opportunity to do something special and promote your books. That's what the Alliance of Independent Authors AskALLi team is focusing on today. How to maximise seasonal book sales.

Audiobook Marketing for Indie Authors

We all know audiobooks are big business, everyone is talking about how important it is to create them. But no one is talking about how to promote and market them. That's what the Alliance of Independent Authors AskALLi team is doing today. We're diving into audiobook marketing for indie authors.

TwitterChat: What’s working for you in book marketing now?

On the ALLi Twitter chat (#indieAuthorChat) this week we asked questions about What's working for you in book marketing now?

Three Layers of Book Marketing Part 2: Workshop with Orna Ross

This month Orna's planning workshop is focussing again on the three layers of marketing (part two). Below she explains what…

The Ultimate Guide to Email Marketing for Authors Part 1: Mailing List Strategy

In a three-part series starting today, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to Heide Goody, Joseph Alexander and Wendy H Jones for their contributions as well as all the other members who took the time to respond. This is the ultimate guide to mailing lists for indie authors part 1.

Best Marketing Related Posts of 2019

We're continuing with our review of 2019 this month and today brings a look back at the best marketing related posts of 2019. Sacha Black, ALLi Blog and Conference manager rounds up some of her favorite posts from the year.

How to Promote Books and Have Fun on the Radio

If you're going to be an author, then eventually, you'll have to talk about your books. Although it's daunting, ALLi author member Elizabeth Ducie is here to show you how to promote books and still have fun on the radio.

How to Leverage Book Signings

Book signings – despite the fear associated with them – can be an extremely useful marketing tool. You get to meet real readers for one, you grow your confidence and sell books. Alexa Nazzaro, ALLi Partner member and founder of www.aaxelauthorservices.com, has a ton of creative ideas to show you how to leverage book signings.

How to Create and Run an Indie Author Podcast

If you've hung around the indie sphere long enough, then the audio boom isn't news. The question is, are you capitalising on it? Starting an author podcast is work, but it's good work that will reap benefits for the long term. Author member Holly Lyne is here to teach us how to start an author podcast.

How to Get an Author Photo Readers Will Love

Many indie authors struggle with how to handle their author photo. They’re shy, or modest, or frugal, and don’t want to hire a professional photographer “just” for their author photo. Here’s why Boni Wagner-Stafford, ALLi's communications manager and co-founder of ALLi Partner Member Ingenium Books, believes you should.

Marketing: Think of Your Readers’ Tastes & Habits, Not Your Own

Crime writer JJ Marsh describers a lightbulb moment in her book marketing - to forget about her personal preferences and focus on her readers' habits and tastes instead. The resulting boost in her sales makes it a compelling argument!

Opinion: Why I Will Never Give My Books Away for Free

Lesley Tither shares her strong views on why she will never offer her books as freebies - and explains why. Do you agree? Join the debate over on the blog!