ALLi Editorial, Author at The Self-Publishing Advice Center

How One Indie Author-Illustrator Cracked the Kids’ Graphic Novel Market, with Anna Featherstone and Mike Barry

On the Self-Publishing with ALLi podcast, host Anna Featherstone speaks with indie author-illustrator Mike Barry about the production and distribution decisions behind his children’s graphic novel trilogy Action Tank, from reverse-engineering Marvel’s print specifications to building a loyal school and library audience. Barry reflects on Kickstarter, the realities of international distribution, and his publishing adventures. Whether you write for children or not, the conversation offers insight into finishing what you start, finding your market, and letting one opportunity lead to the next.

Second Editions and Award Eligibility: Can Your Revised Book Compete Again?

In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson explains how revised second editions can qualify for new award opportunities and what authors should know before submitting them.

Where Friction Hides in Your Author Business (And When It Might Be Useful), with Orna Ross and Joanna Penn

On this episode of Self-Publishing with ALLi, Orna Ross and Joanna Penn explore the concept of friction in the author business — the stuff that stops readers from buying and stops authors from acting. They examine reader friction including decision fatigue, pricing signals, platform fragmentation, and the challenge of buying direct; author friction including tech overload, identity resistance, and fear of judgment; and the counterintuitive idea that some friction — a signed limited edition, a serialized novel released chapter by chapter, a live human conversation — is actually worth keeping, because it creates connection, commitment, and differentiation in an age of one-click AI convenience.

Why Indie Authors Should Ignore the Market’s Mood and Focus on Their Mission, with Joe Solari

On the Self-Publishing with ALLi podcast, Joe Solari draws a lesson from Jeff Bezos's early years at Amazon — when Wall Street was calling it amazon.bomb and Bezos kept building anyway — to make a case for why indie authors need to stop watching their competitors and start watching their readers. Using the philosopher René Girard's concept of mimetic desire, Joe explains how author communities, for all their value, can quietly install somebody else's North Star in your publishing business without you even noticing. He offers two practical tools to counter this: a one-page North Star document that anchors your publishing vision before you open any dashboard or social media group, and a one-week information audit that helps you identify how much of what you're consuming is signal and how much is just other people's noise.

Guided Selling for Authors: Taking Readers by the Hand, with Orna Ross

In this episode, Orna Ross explores guided selling for authors: how indie authors can help readers find the right book or next step into their ecosystem without overwhelm or decision fatigue. Drawing on research into the ‘paradox of choice’ and online book-buying behavior, this episode asks how we can use our websites, stores, newsletters, book pages, and reader links more consciously to take readers by the hand, reduce friction, and make the buying journey feel less like a maze and more like a good bookseller’s recommendation.

Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether authors of memoir and creative nonfiction should invest in a legal review before publication.

Audio Interview: Beyond Bookshops — Bulk Sales, Gifting and Alternative Distribution, with Anna Featherstone and Andrew Griffiths

On the Self-Publishing with ALLi podcast, host Anna Featherstone speaks with bestselling business author Andrew Griffiths about the production and distribution choices behind his books. They discuss the trade-offs between traditional publishing and self-publishing, and how design and print decisions shape perception, pricing, and reach. The conversation also covers bulk sales, corporate partnerships, and strategic gifting as alternatives to retail, with a focus on long-term visibility and opportunity.

Writing Beyond Borders: Awards for Translated and Non-English Books

In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson explains how translated and non-English books can access a wide range of award opportunities across global markets.

Marketing Your Books Using Video, with Dale L. Roberts and Matty Dalrymple

In this member-first Q&A on the Self-Publishing with ALLi podcast, ALLi video content adviser Dale L. Roberts answers questions on how authors can use video to market their books, connect with readers, and build visibility for their author brand. Topics include the best tools for creating video content, when to start using video in the publishing process, and how to measure the impact of video on book sales and reader engagement. Roberts also addresses how to drive traffic to videos, whether book trailers still matter, how Amazon A+ Content works, and practical ways to get comfortable on camera.

April 15, 2026
ALLi Editorial
Process 3 & 4: Production & Distribution
0 Comments

Substack as a Marketing Tool for Indie Authors, with Orna Ross

Is Substack a smart marketing tool for indie authors? In this episode, Orna Ross explores the platform's strengths for marketing fiction, poetry, and nonfiction books—including reader community, discoverability, and subscription options—alongside weaknesses like limited e-commerce, conflicting priorities, and the risks of building on a venture-backed platform whose goals may shift over time. She concludes that Substack offers a powerful combination of features for authors who want to balance creativity with visibility, but is not a substitute for a solid book-selling strategy.

When Amazon Closes Your Account: Member Q&A with Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss what happens when Amazon or Google Play suddenly terminates author accounts, including how ALLi can help advocate on members' behalf.

Audio Interview: Verse, Visuals, and Special Edition Decisions — Making a Book with Intention, Featuring Anna Featherstone and Lande Jewels

On the Self-Publishing with ALLi podcast, Anna Featherstone explores with author Lande Jewels the many decisions that surround and extend beyond writing a book. They discuss form, illustration, publishing models, and the broader impact of how a work is produced and shared. The conversation covers writing in verse, working with illustrations, choosing a pen name, producing special editions with an emphasis on quality, using Kickstarter, and considering social responsibility in authorship. Along the way, Lande reflects on what she has learned through experience, offering practical insights for writers and creators interested in publishing choices beyond the manuscript.