ALLi Editorial, Author at The Self-Publishing Advice Center

Guided Selling for Authors: Taking Readers by the Hand, with Orna Ross

In this episode, Orna Ross explores guided selling for authors: how indie authors can help readers find the right book or next step into their ecosystem without overwhelm or decision fatigue. Drawing on research into the ‘paradox of choice’ and online book-buying behavior, this episode asks how we can use our websites, stores, newsletters, book pages, and reader links more consciously to take readers by the hand, reduce friction, and make the buying journey feel less like a maze and more like a good bookseller’s recommendation.

Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether authors of memoir and creative nonfiction should invest in a legal review before publication.

Audio Interview: Beyond Bookshops — Bulk Sales, Gifting and Alternative Distribution, with Anna Featherstone and Andrew Griffiths

On the Self-Publishing with ALLi podcast, host Anna Featherstone speaks with bestselling business author Andrew Griffiths about the production and distribution choices behind his books. They discuss the trade-offs between traditional publishing and self-publishing, and how design and print decisions shape perception, pricing, and reach. The conversation also covers bulk sales, corporate partnerships, and strategic gifting as alternatives to retail, with a focus on long-term visibility and opportunity.

Writing Beyond Borders: Awards for Translated and Non-English Books

In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson explains how translated and non-English books can access a wide range of award opportunities across global markets.

Marketing Your Books Using Video, with Dale L. Roberts and Matty Dalrymple

In this member-first Q&A on the Self-Publishing with ALLi podcast, ALLi video content adviser Dale L. Roberts answers questions on how authors can use video to market their books, connect with readers, and build visibility for their author brand. Topics include the best tools for creating video content, when to start using video in the publishing process, and how to measure the impact of video on book sales and reader engagement. Roberts also addresses how to drive traffic to videos, whether book trailers still matter, how Amazon A+ Content works, and practical ways to get comfortable on camera.

April 15, 2026
ALLi Editorial
Process 3 & 4: Production & Distribution
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Substack as a Marketing Tool for Indie Authors, with Orna Ross

Is Substack a smart marketing tool for indie authors? In this episode, Orna Ross explores the platform's strengths for marketing fiction, poetry, and nonfiction books—including reader community, discoverability, and subscription options—alongside weaknesses like limited e-commerce, conflicting priorities, and the risks of building on a venture-backed platform whose goals may shift over time. She concludes that Substack offers a powerful combination of features for authors who want to balance creativity with visibility, but is not a substitute for a solid book-selling strategy.

When Amazon Closes Your Account: Member Q&A with Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss what happens when Amazon or Google Play suddenly terminates author accounts, including how ALLi can help advocate on members' behalf.

Audio Interview: Verse, Visuals, and Special Edition Decisions — Making a Book with Intention, Featuring Anna Featherstone and Lande Jewels

On the Self-Publishing with ALLi podcast, Anna Featherstone explores with author Lande Jewels the many decisions that surround and extend beyond writing a book. They discuss form, illustration, publishing models, and the broader impact of how a work is produced and shared. The conversation covers writing in verse, working with illustrations, choosing a pen name, producing special editions with an emphasis on quality, using Kickstarter, and considering social responsibility in authorship. Along the way, Lande reflects on what she has learned through experience, offering practical insights for writers and creators interested in publishing choices beyond the manuscript.

Beyond the Book — New Pathways to Readers with IngramSpark: Self-Publishing Advice Conference Highlight

In this Self-Publishing Advice Conference highlight, Ben Hughes, senior manager for UK and AU at IngramSpark, leads a panel discussion with bestselling authors Adam Beswick and Samantha Young, along with indie publisher Will Dady, on how independent authors are reaching readers beyond traditional retail channels. While the IngramSpark platform enables distribution to more than 80,000 bookstores worldwide and supports direct sales through author websites, the panel focuses on how authors are building global brands, connecting with reader communities, and driving sales through social media and other strategies. Together, they offer practical insight into expanding visibility and readership through the IngramSpark platform.

Indie Author Lab Debuts as London Book Fair Opens Its Doors to Self-Publishers with Orna Ross and Joanna Penn

Orna Ross and Joanna Penn reflect on a landmark year at London Book Fair, where the Alliance of Independent Authors made its biggest mark yet — debuting the Indie Author Lab, a full-day event dedicated to helping indie authors go deep on their own publishing practice, and unveiling the new ALLi Indie Author Bookstore. They discuss why 2026 felt like a genuine turning point for self-publishers at the fair, what indie authors need most in an age of abundance and AI, and why discernment and individualization may matter more now than any single piece of publishing advice.

Visually Crafting Your Story: Using Plottr to Plan, Structure, and Finish Your Book, with Howard Lovy and Cameron Sutter

On the Self-Publishing with ALLi podcast, Howard Lovy speaks with Cameron Sutter, founder of Plottr, about how visual planning tools can help authors organize ideas, structure their books, and move more confidently from concept to finished manuscript. Sutter explains how Plottr’s timeline, scene cards, templates, and series planning features allow writers to see their stories at a glance, spot gaps in plot or character development, and rearrange scenes as their ideas evolve. The conversation also covers tools for capturing ideas on the go, integrating with writing software like Scrivener and Word, and maintaining consistency across multi-book series.

Building Bookstore Relationships Through Goodwill: Member Q&A with Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss creative strategies for getting books into independent bookstores, including sending signed copies, bookmarks, and promotional materials to stores that stock your books.