ALLi Editorial

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Interactive Nonfiction Book

Questions, QR Codes, and Quizzes: Producing a More Interactive Nonfiction Book, with Anna Featherstone and Maria Doyle

In this episode, ALLi’s Nonfiction Adviser Anna Featherstone chats with author and learning strategist Maria Doyle about the production and distribution decisions behind her book Everyone’s a Teacher. They explore questions including: Might your nonfiction book serve readers better if it asked more questions? How can QR codes enhance the reading experience? How do you turn a book with visual elements into an audiobook? And what if you gave readers a quiz to see whether your book is really for them? This episode will give you fresh ideas for producing and distributing a book in a way that really engages readers.
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Book Marketing In A Changing World

Book Marketing in a Changing World: What Works, What Doesn’t, and What’s Next with Orna Ross and Joanna Penn

In this episode of the Self-Publishing with ALLi podcast, Orna Ross and Joanna Penn discuss how book marketing is changing—and what still works. Drawing on their experiences updating their own marketing guides, they explore the growing role of AI, alternatives to social media, the renewed importance of print and in-person marketing, and why email lists remain essential. They also discuss how authors can develop marketing strategies that fit their goals, personalities, and resources, rather than trying to do everything.
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Your Book Could Have Multiple Lives

Your Book Could Have Multiple Lives, Here’s How One Author Did It, with Anna Featherstone and Mark Eliott

In this episode of the Self-Publishing with ALLi podcast, internationally renowned glass artist Mark Eliott joins Anna Featherstone to show how a published book doesn't need to stay in a fixed format over the years. Mark's Essence of Cloud project began as improvised glass cloud sculptures, grew into a novel and an art exhibition, and now, years later, has taken on a new form as a special-edition e-book with new nonfiction and visual elements. You'll hear about working with artistic collaborators and about flexibility and fluidity in production and distribution decisions.
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Illustrated Narrative Nonfiction

Producing an Illustrated Narrative Nonfiction Book, Retaining IP, and Getting It into Bookstores, with Anna Featherstone and Bee Lim

Clinical psychologist Bee Lim knew her illustrated book on trauma, Welcome Home: Healing Trauma and Reclaiming Wholeness, couldn’t be a standard paperback—and that she wasn’t willing to give up her IP, therapeutic arc, or choice of illustrator, her husband, concept artist Joel Timpson. In this episode, Bee shares why she chose the custom publishing route, hired her own publicist, and planned a multicountry launch. She also discusses the constraints of marketing a book as a regulated health professional.
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Three Cash Traps

Dodge the Three Cash Traps That Kill Author Businesses with Joe Solari

On the Self-Publishing with ALLi podcast, Joe Solari warns authors that a big crowdfunding win isn't the same as a payday. He breaks down the three cash traps that sink successful author businesses — the lag trap, frozen cash, and the shrinking slice — and shows how to dodge them with a few practical habits: tracking committed versus paid money, knowing your inventory value, and setting margin floors before you launch.
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Inside Draft2Digital’s New Author Fees, with Orna Ross and Kris Austin

In this member-first partner webinar at the Alliance of Independent Authors, ALLi Director Orna Ross presses Draft2Digital CEO Kris Austin on the $20 activation fee and $12 annual maintenance fee that landed on indie authors in April with no advance warning. Austin explains what the fees are meant to stop, why authors weren't consulted first, and whether the era of free, open access to publishing platforms is drawing to a close.
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