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Book Marketing: Choosing the Cover for your Self-Published Book – Follow the Crowd or Dare to be Different?

As an indie author, it’s your prerogative to do things your way, including choosing the cover design for your self-published book. While trade-published authors often dislike the covers picked by their publishers, that doesn’t mean their publishers have got it wrong. Though it may seem that all book covers in a particular genre start to […]

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Writing: Front and Back Matter for your Self-Published Book

Book promotion expert Ben Cameron always says “writing the blurb is the hardest 100 words you’ll ever write”, and many authors are also stumped when it comes to writing the front and back matter – another task that usually falls just when you’re feeling least like writing another word, after completing your book’s final edit. […]

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Book Design: How Changing Covers Can Transform Self-published Book Sales

Australian book designer Scarlett Rugers makes a compelling case for investing in more targetted book covers to boost sales of your self-published books. You’re lacking in sales, you’re not reaching new readers, and you’re running out of promotional steam. What’s one thing that could make all the difference in boosting sales and getting you onto […]

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An Animated Approach to Cover Design

Today American screenwriter Tom Rogers shares his experience of developing an appropriate cover for his children’s  novel, Eleven, which is based on the response to the 9/11 disaster of a young boy living in Manhattan, and who happens to turn eleven years that day. Churchill (or Shaw, or Wilde, depending on whom you ask) famously described […]

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