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As authors building our author brands and promoting our books, social media can be a great tool for us. If we know how to use it effectively, that is!

So what constitutes using it effectively?

To boil it down, there is one simple rule  for self-published authors to live by…

Interacting and responding to online conversation is what puts the social in social media!

But how can we possibly find the time to reply and comment to every social media mention we get, every blog post comment that we receive and to continue the conversation in other places online?

Especially when you consider all of the other writing and marketing activities we’re expected to do?

We all have certain time constraints, but there is a not-so-difficult answer.

Go deep or go home!