Opinion: Book Marketing is Less Daunting in Baby Steps
Feeling overwhelmed by the need to market your book? Try breaking the process down into baby steps - a system that Cathy Dudley found worked for her, as she describes with a case study here.
How to Track Conversion and Calculate ROI on Facebook and Bookbub Ads
Struggling to work out whether your advertising on Amazon, Bookbub, etc is paying its way? Help is at hand with Ricardo Fayet's post explaining number-crunching techniques that work - includes a free spreadsheet!
Should I Display at BookExpo? Other Questions Answered; News From the Self-Publishing World: AskALLi Member’s Q&A with Orna Ross and Michael La Ronn
Welcome to AskALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it’s our monthly Member Q&A…
Choosing the Best Editor for Your Book; and Inspirational Indie Author Yvonne Caputo: AskALLi Beginners Self-Publishing Salon with Orna Ross and Tim Lewis
On the AskALLi Beginners' Self-Publishing Salon, Orna Ross and Tim Lewis look at editing. Money spent on editing is not just…
Book Marketing: How to Run a Twitter Chat
Wondering how to get more mileage from your Twitter account? Consider hosting a Twitter chat - not as hard as it sounds, once you read social media expert Tim Lewis's simple guide. Join ALLi's new weekly Twitter chat too - every Tuesday 8pm BST - #IndieAuthorChat.
London Book Fair—Lessons Learned and Key Takeaways for Indie Authors: AskALLi Advanced Self-Publishing Salon with Joanna Penn and Orna Ross
In this month's Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn talk about the…
How to Set Up Automated Emails for Reader Magnets
It's nice to give your reader fans the personal touch. However, in this blog post, Rachel McCollin makes the case…
Book Marketing: World Book Day Visits for Indie Authors – A Case Study
If you write for children, have you ever thought of doing events in schools for World Book Day? It's a great excuse and schools will love you for it! Read Sue Bough's account of her first event of this kind and what fun she had.
Marketing Self-published Books: An Innovative Idea for Building Global Reach
Like to build your presence in overseas markets but not sure how to reach countries that don't speak your language? Read about Kathryn Mortimer's innovative networking idea through global collaboration.
Which Self-Publishing Companies Are Reputable? Other Questions Answered; News From the London Book Fair; AskALLi Members’ Q&A with Orna Ross and Michael La Ronn
Welcome to AskALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it’s our monthly Member Q&A…
Simple Tips for Formatting Book Blurb on KDP Dashboard for Print & Ebook
Ever had problems making the book blurb on your Amazon sales pages look right? Frustrated by the apparent need to use different methods for KDP Print and KDP ebooks? Problem solved: read Rob Johnson's easy how-to guide here.
How To Find the Perfect Title
The harsh reality is that many of us rack our uncooperative brains for weeks in a fruitless search for a title. And when divine inspiration doesn't appear and we're nearing the point of desperation, we clutch at a semi-random title that feels only mediocre. We settle.
But if you're in that latter category, take heart: every book in the history of literature is a lesson on how to choose a title. Let them guide you, and you'll find a title that fills you—and your readers—with delight.