Process 5 & 6: Marketing & Promotion Archives — Page 17 of 58

What is the Best Way to Brand a Self-Help Series? Other Questions Answered: AskALLi Member’s Q&A with Orna Ross and Michael La Ronn

Welcome to AskALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it’s our monthly Member Q&A…

June 15, 2019
Howard Lovy
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion, Writing
0 Comments

How Indie Authors Set Paperback Prices

Recently on the closed ALLi Member Facebook Forum there've been a couple of active comment threads with questions about how indie authors set paperback prices. Here's a compilation of the responses so you can see for yourself what some of the options are for pricing your own books.

June 12, 2019
ALLi Editorial
Opinion, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
0 Comments

Why Do an Indie Author Blog Tour

In an ever-changing industry, lots of marketing tactics go in and out of fashion more often than I have hot dinners. But sometimes marketing isn't about generating sales, but growing awareness and building an audience. ALLi author member Sue Wickstead explains why you should do an indie author blog tour.

June 10, 2019
Sue Wickstead
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
1 Comment

Scan the Market Before Marketing Your Book

It’s common to check out competitor books, titles, covers, and prices before we set our own. And that’s a good thing. As ALLi Communications Manager Boni Wagner-Stafford (also of Recommended Partner Member Ingenium Books) tells us in this excerpt adapted from her new book, One Million Readers, it's a good idea to do a thorough market scan before marketing your book.

June 6, 2019
ALLi Editorial
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
4 Comments

Why Copyright Law Is Important For Independent Authors

What Copyright Law Means for the Independent Author; AskALLi Advanced Self-Publishing Salon with Joanna Penn and Orna Ross

Joanna Penn, of TheCreativePenn.com, and Orna Ross, director of the Alliance of Independent Authors, explain why changes in copyright law…

June 1, 2019
Howard Lovy
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion, Writing
2 Comments

How to Reach Global Audiences For Book Distribution

One of the beauties of being an indie author is our ability to reach global audiences. As an indie, even if you write in a niche area, marketing is in your control. All you need to do is think globally. Author member Alison Clifford discusses global reach and whether there's more to it than just distribution.

May 29, 2019
Alison Cliford
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
1 Comment

Author Scams: How to Spot and Avoid Them

It's an unfortunate part of every industry, not just writing, but scams are becoming more and more frequent. ALLi author member Stephen Bentley shows us how to spot and avoid author scams.

How to Get an Author Photo Readers Will Love

Many indie authors struggle with how to handle their author photo. They’re shy, or modest, or frugal, and don’t want to hire a professional photographer “just” for their author photo. Here’s why Boni Wagner-Stafford, ALLi's communications manager and co-founder of ALLi Partner Member Ingenium Books, believes you should.

May 23, 2019
ALLi Editorial
Opinion, Process 5 & 6: Marketing & Promotion
0 Comments

How to Find a Translator for Your Book; Other Questions Answered; News From the Self-Publishing World: AskALLi Member’s Q&A with Orna Ross and Michael La Ronn

Welcome to AskALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it’s our monthly Member Q&A…

May 18, 2019
Howard Lovy
News, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion, Writing
0 Comments

How to Pitch Your Nonfiction Book for Film or TV

Dream of selling rights for a cinema or TV documentary? If you have a strong idea, perhaps even a completed and published book, that dream could well become reality. You could pitch your nonfiction book for film or TV – but you need to know a few essentials first.

May 16, 2019
Charles Harris
Process 5 & 6: Marketing & Promotion, Process 7. Rights Licensing
4 Comments

Copyright Matters with Orna Ross and Rebecca Giblin; Inspirational Indie Author Jane Davis; AskALLi Beginners Self-Publishing Salon for May 2019

Copyright is all of the financial, the economic rights that an author has in their work and that needs to sustain them and it needs to protect their interests. Which is why authors need to be concerned with their rights.

May 11, 2019
Howard Lovy
News, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
0 Comments

Bring Your Book Covers to Life with Facebook’s 3D Photos

Your book's cover is one of the most powerful marketing assets at your disposal. Combine that with Facebook's new 3D Photos feature, and you've got a marketing gimmick that's sure to turn heads.