Process 5 & 6: Marketing & Promotion Archives

Copyright Matters with Orna Ross and Rebecca Giblin; Inspirational Indie Author Jane Davis; AskALLi Beginners Self-Publishing Salon for May 2019

Copyright is all of the financial, the economic rights that an author has in their work and that needs to sustain them and it needs to protect their interests. Which is why authors need to be concerned with their rights.

May 11, 2019
Howard Lovy
News, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
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Bring Your Book Covers to Life with Facebook’s 3D Photos

Your book's cover is one of the most powerful marketing assets at your disposal. Combine that with Facebook's new 3D Photos feature, and you've got a marketing gimmick that's sure to turn heads.

7 Facebook Advertising Basics for Booksales

Facebook ads can be daunting, but if you get them right, they can also sky rocket your book sales. Katherine Smith discusses seven Facebook advertising basics you can implement when using the platform to grow your readership.

How to Scale your Author Income Without Burnout; AskALLi Advanced Self-Publishing Salon with Joanna Penn and Orna Ross May 2019

Joanna Penn, of TheCreativePenn.com, and Orna Ross, director of the Alliance of Independent Authors, explain how to scale your author income without compromising your creativity or giving up on your life.

Planning For a Successful Book Fair

With book marketing consistently ranked as one of the top challenges for the self-publishing author, you might wonder whether paying to participate in book fairs is worth the money and the effort. Indie author and ALLi member Sue Rovens provides recommended do's and don't's for a successful book fair, based on her personal experience.

Book Distribution: Why You Need to Drive Readers into Bookstores

Wondering why no-one's buying your books from bookstores, even though you've published your print books through IngramSpark? You need to drive readers into bookstores to buy them - Debbie Young explains why and how.

Opinion: Book Marketing is Less Daunting in Baby Steps

Feeling overwhelmed by the need to market your book? Try breaking the process down into baby steps - a system that Cathy Dudley found worked for her, as she describes with a case study here.

April 29, 2019
Cathy Dudley
Business & Planning, Opinion, Process 5 & 6: Marketing & Promotion
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Financial Management Image - Book Of Dollar Bills

How to Track Conversion and Calculate ROI on Facebook and Bookbub Ads

Struggling to work out whether your advertising on Amazon, Bookbub, etc is paying its way? Help is at hand with Ricardo Fayet's post explaining number-crunching techniques that work - includes a free spreadsheet!

April 25, 2019
Ricardo Fayet
Business & Planning, Process 5 & 6: Marketing & Promotion
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Should I Display at BookExpo? Other Questions Answered; News From the Self-Publishing World: AskALLi Member’s Q&A with Orna Ross and Michael La Ronn

Welcome to AskALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it’s our monthly Member Q&A…

April 20, 2019
Howard Lovy
News, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion, Writing
1 Comment

Choosing the Best Editor for Your Book; and Inspirational Indie Author Yvonne Caputo: AskALLi Beginners Self-Publishing Salon with Orna Ross and Tim Lewis

On the AskALLi Beginners' Self-Publishing Salon, Orna Ross and Tim Lewis look at editing. Money spent on editing is not just…

April 13, 2019
Howard Lovy
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion, Writing
0 Comments

Book Marketing: How to Run a Twitter Chat

Wondering how to get more mileage from your Twitter account? Consider hosting a Twitter chat - not as hard as it sounds, once you read social media expert Tim Lewis's simple guide. Join ALLi's new weekly Twitter chat too - every Tuesday 8pm BST - #IndieAuthorChat.