Years of experience make an industry expert. But it's often not until they have a nonfiction book in their expertise area that they become speakers and propel their business into the limelight. But should all businesses have nonfiction books? Partner member, Karen Williams from The Book Mentor, thinks that if you do write a book on your expert area, there are ten nonfiction factors that make business boom which should be included.
When we talk about book marketing, we're mostly referring to fiction. But nonfiction is a booming business whether you're traditionally published or an indie author. Nonfiction books provide you with niche opportunities to build a business around your book. Partner member Karen Williams from The Book Mentor talks us through the nonfiction book marketing basics.
There's one thing we can all be assured of in our industry, and that's that there will always be changes. Whether it's to platforms, algorithms or technology change shows no signs of slowing down. ALLI Partner Member Karen Williams from The Book Mentor is here today to talk about the changes she's seen in the nonfiction industry over the last decade.