Process 5 & 6: Marketing & Promotion Archives — Page 13 of 58

How To Get Your First 50 Book Reviews: A Quick & Easy Guide for Indie Authors

Encouraging people to publish and share reviews of your book is a key book-marketing activity, possibly the single most important of marketing task for a publisher. ALLi's latest Quick & Easy Guidebook (now available in the Member Zone) focusses on how to get your first 50 book reviews.

November 29, 2019
Orna Ross
Business & Planning, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
12 Comments

Poetry Book Marketing Part 2—Developing Your Action Plan: Self-Publishing Poetry with Orna Ross and Dalma Szentpály

Building on the basic marketing poetry book marketing plan established last time, Orna Ross and Dalma Szentpály move on to…

How to Sell Your Books in the Holidays with Smart Social Media Marketing

Black Friday and Cyber Monday create a shopping frenzy every year. But how can we writers capitalize on that frenzy and get books to the front and centre of people's minds? Well, Partner member and CEO of Author Marketing Experts, Inc. Penny Sansevieri, is here to show you how to sell your books in the holidays.

November 21, 2019
Penny Sansevieri
Business & Planning, Process 5 & 6: Marketing & Promotion
1 Comment

Book Marketing: Who is Your Ideal Reader and Why Should You Care? #AskALLi Self-Publishing Fiction and Nonfiction Salon with Orna Ross and Sacha Black

All the foundations of book marketing begin with knowing your audience. And that is your reader! How do you identify…

Is Self-Publishing in Germany the Next Opportunity? Lessons from Frankfurt BookFair and the ALLi Translations Rights Program: AskALLi Advanced Self-Publishing Salon with Orna Ross and Joanna Penn

Should you consider self-publishing in Germany? As Amazon opens its ads dashboard in the UK and Germany, and a number…

November 6, 2019
Howard Lovy
News, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
1 Comment

Influencer Marketing: Media Kit for Indie Authors and Poets

A media kit is an information packet that informs everyone - not just members of the media - about an…

How Indie Authors Can Approach the Media

You don’t have to be a celebrity author to get newspapers and magazines to pay attention to your book. ALLi author member and freelance journalist, Ruth Badley, explains how a focused approach can help indie authors secure media coverage and other promotional opportunities.

November 2, 2019
Ruth Badley
Business & Planning, Process 5 & 6: Marketing & Promotion
6 Comments

Match Your Nonfiction Writing Approach to Your Content: Gain Efficiency, Relieve Pressure

Choosing the right nonfiction writing approach for your project—self-contained or emergent—can increase efficiency and relieve pressure. Here’s how.

November 1, 2019
Karin Wiberg
Process 5 & 6: Marketing & Promotion, Writing
0 Comments

How To Market Self-Published Poetry Books: Self-Publishing Poetry with Orna Ross and Dalma Szentpály

Do you want to know how to properly market self-published poetry? Many poets spend a lot of time submitting to…

What to do About Shady Publishers? More Questions Answered; AskALLi Member’s Q&A with Orna Ross and Michael La Ronn; News with Daniel Holloway

Has ALLi ever heard of certain shady publishers? That is among the questions answered this month on our monthly Member…

October 23, 2019
Howard Lovy
Opinion, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion, Writing
0 Comments

Content Marketing for Fiction and Nonfiction

Content marketing has become a bit of a buzzword in author circles this year. With advertising becoming tougher and more expensive, and Amazon making it harder to get organic sales, authors are looking for other ways to reach new readers, develop a fanbase and ultimately sell books. Author member Rachel McCollin is here to show you how you content marketing for fiction and nonfiction can help.