Process 5 & 6: Marketing & Promotion

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

The Self-Publishing Advice Conference: Free for Another 24 Hours

On Saturday we ran the Self-Publishing Advice Conference Spring 2020 -- 24 sessions over 24 hours on the theme of boosting your author income. Sacha Black asks: have you registered and tuned in yet? If not, now is the time. The self-publishing advice conference is free for another 24 hours.
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Content Marketing

What is Content Marketing? With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

Are you using content marketing to promote your fiction and nonfiction books? If not, why not? In this week’s #AskALLi session, ALLi director Orna Ross (stepping in for Adam Croft) and blog and conference manager Sacha Black talk about how content marketing is a necessary skill all authors must develop regardless of whether they're writing fiction or nonfiction books.
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The Quick and Easy Guide to Fiction Content Marketing

Whether you write fiction or nonfiction marketing is a necessity if you want to sell books. But many authors are shying away from spending heavily on advertising and choosing to focus on content marketing instead. In this week’s #AskALLi Ultimate Guide, the AskALLi team have pulled together everything you need to know to supercharge your fiction content marketing. We hear from Lucinda Brant, Australian based historical fiction author, Dan Willcocks, U.K. based dark fiction writer and Clare Lydon, UK based lesbian romance fiction author. 
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Opinion: How to Prepare a Successful Book Launch

A book launch is one part excitement and one part terror. You're finally putting your creation out into the world, which means you're actually putting your creation into the world! People can have opinions and make judgments. But you can also find wonderful readers and supporters of your work. ALLi author member Kristan Julius recently launched her first independently published book and is here to explain how she made it a success.
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