Opinion: Putting Readers First – an Essential Ingredient of Successful Book Marketing
Why Writing Festivals are worthwhile
I will admit to being a bit of a writing festival tart. I love the atmosphere, the buzz, and the…
You say Tomato, I say Pomodoro
Opinion: No, We Are Not Enemies
Historical novelist David Penny shares his view on the relationship between trade publishing and indie authors. There have been several…
Facebook Ads: One Author’s Experience
British indie author David Penny shares a case study of his own Facebook advertising campaign, which he's using to promote…
How Ingram Spark Prints Your Print-on-Demand (POD) Book
British indie author David Penny shares his experience of a tour of the UK printing facility of Ingram Spark, the…
How to Choose the Best Keywords When Publishing Fiction on Amazon
You've written your novel and polished it to a shine, composed the perfect blurb to excite readers who alight upon your…
How to approach Ad Sites & make your book desirable: NEIL BAPTISTA
The use of price promotions has become an established practice for many authors looking to achieve a variety of goals.…
Opinion: Why You Should Run Your Author Career Like a Business
British indie author David Penny makes the case for treating being a self-published author like running a business, drawing on…
Opinion: Why I’m an Indie Author by David Penny
British novelist David Penny shares his story of why he chose to self-publish after an earlier career as a trade-published…