promotion Archives

ALLi Member Marketing Success Stories

For our forthcoming marketing and promotion guidebooks, we're inviting member contributions that spotlight real-life marketing success stories. These will showcase a range of evergreen principles (Marketing Book) and practical promotional tools (Promotion Book) that have proven effective in the independent publishing space.

Does Free Still Work? Indie Author Marketing

You've spent weeks, months or even years working on a book. Countless hours of blood, sweat and tears, and now you have to give your work away for free? It can be a hard one to accept, but if you shift your mindset, using "free" as a marketing tactic, a tool in your book promo belt can work wonders for you. Today, the Alliance of Independent Authors AskALLi team is asking and answering the question, does free still work?

November 28, 2022
AskALLi Team
Process 5 & 6: Marketing & Promotion, Top 100
1 Comment

Boost Your Backlist: How to Make the Most of Every Title

Backlist is a term thrown about by both self-publishing authors and traditional publishers. While your new books—your front list—are often the highest earning for short periods of time. But it's usually your backlist that brings in the consistent cash over time. How do you make the most of those books? What should you be doing to capitalize on them and what tactics work the best? That's the question the Alliance of Independent Authors AskALLi team is answering today. This is boost your backlist: how to make the most of every title.

July 11, 2022
AskALLi Team
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion, Top 100
0 Comments

How to Sell Your Books in the Holidays with Smart Social Media Marketing

Black Friday and Cyber Monday create a shopping frenzy every year. But how can we writers capitalize on that frenzy and get books to the front and centre of people's minds? Well, Partner member and CEO of Author Marketing Experts, Inc. Penny Sansevieri, is here to show you how to sell your books in the holidays.

November 21, 2019
Penny Sansevieri
Business & Planning, Process 5 & 6: Marketing & Promotion
1 Comment

How Indie Authors Can Approach the Media

You don’t have to be a celebrity author to get newspapers and magazines to pay attention to your book. ALLi author member and freelance journalist, Ruth Badley, explains how a focused approach can help indie authors secure media coverage and other promotional opportunities.

November 2, 2019
Ruth Badley
Business & Planning, Process 5 & 6: Marketing & Promotion
6 Comments

Audiobook Promotion for Indie Authors

We've been focused on audiobooks this month, with posts on the future of audiobooks, how to narrate them, and many more. But today brings something a little different. Today, author member Mary Louisa Locke looks to the promotion and marketing of audiobooks.

August 26, 2019
Mary Locke
Business & Planning, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
4 Comments

Image Of School Desk In Uganda With Author Names On It

A Heartwarming Way to Promote Your Author Name: Sponsor a School Desk in Uganda

We're pleased to share news of the opportunity for indie authors to sponsor children's school desks in Uganda, branded with your author name for extra inspiration for eager young learners who have so little of their own.

The Rising Cost of AMS Ads

If you've noticed a sharp decline in the effectiveness of your AMS ads recently, you're not alone. An Amazon cash grab may be at the bottom of it.

September 13, 2018
John Doppler
Watchdog
6 Comments

Building an Author Brand by Ali Cross

Don't let the "b" word scare you ~ building your own bodacious brand is totally doable!I've broken the endeavor into…

February 20, 2013
ALLi Editorial
49 Comments

Book Publicity Tips for Self-Publishers. Part One: Blogs

GUEST POST: By Ben Cameron of Smith Publicity.

For publicity purposes, there are essentially two kinds of blogs, those that are an offshoot of another form of media, such as a newspaper, magazine or radio show; and those that are independent stand-alones. Either way, they are usually written by a single individual or a small group and have a very personal feel to them.

Like people, blogs can be quirky, opinionated and prejudiced. You are off to a great start if you think if them as people – as funny as your Aunt Bessie or grumpy as your old Uncle Carl.

1) Blogs Are Not an Afterthought

When it comes to media, some rank contacts in order of ‘importance’, with television being the golden ticket and blogs being something you try once other

Guest Post: 50 Shades of Crimson – The Self-Publisher’s Guide to Marketing

Long ago when I was a young mother looking for a little extra income, I got talked into selling Tupperware.…

June 4, 2012
Kelly McClymer
Process 3 & 4: Production & Distribution
14 Comments