In an age where readers have more choices than ever, authors need to do more than just write a great book. They must also know how to effectively harness and engage their audience. One powerful tool to do this is the Call to Action, or CTA. Which is why the Alliance of Independent Authors AskALLi team is examining what well-crafted calls to action can do.
Romance authors are known for being at the cutting edge of marketing and tactics. So the Alliance of Independent Authors AskALLi team thought asked our romance authors what they're doing and what marketing tactics are working in 2023. What can we learn from romance book marketing?
On the ALLi Twitter chat (#indieAuthorChat) this week we asked questions about How to Build a Simple Marketing Strategy with Roger Edwards
A media kit is an information packet that informs everyone - not just members of the media - about an…
When we talk about book marketing, we're mostly referring to fiction. But nonfiction is a booming business whether you're traditionally published or an indie author. Nonfiction books provide you with niche opportunities to build a business around your book. Partner member Karen Williams from The Book Mentor talks us through the nonfiction book marketing basics.
How to make your own luck when marketing books - three ALLi authors share inspiring ideas for book marketing
Whether selling books from your website, or offering free content for mailing list signups, marketing psychology can be a useful…