Marketing Strategy Archives

Are Book Awards Only for Fiction? Dispelling Award Myths for Indie Authors

In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson dispels the myth that book awards are only for fiction and explains how independent authors can find recognition for both fiction and nonfiction works.

Essential Business Principles Every Author Should Know

Authors who sell books are running publishing ventures, whether they realize it or not, and understanding fundamental business principles can mean the difference between long-term sustainability and costly mistakes.

Top Tips for Your Nonfiction Indie Author Marketing Strategy: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland dive into the key elements of a successful marketing strategy for nonfiction indie authors. They emphasize the importance of "findability," ensuring your books reach the right readers at the right time, and highlight the role of strategic thinking in making the most of your marketing efforts. From author websites and book covers to social media and physical marketing materials, Dale and Holly offer concise, top tips to enhance your book's visibility and deepen your connection with your audience.

Book marketing for Indie authors: Calls to Action

In an age where readers have more choices than ever, authors need to do more than just write a great book. They must also know how to effectively harness and engage their audience. One powerful tool to do this is the Call to Action, or CTA. Which is why the Alliance of Independent Authors AskALLi team is examining what well-crafted calls to action can do.

June 12, 2023
AskALLi Team
Process 5 & 6: Marketing & Promotion, Top 100
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What Can We Learn from Romance Book Marketing?

Romance authors are known for being at the cutting edge of marketing and tactics. So the Alliance of Independent Authors AskALLi team thought asked our romance authors what they're doing and what marketing tactics are working in 2023. What can we learn from romance book marketing?

TwitterChat: How to Build a Simple Marketing Strategy with Roger Edwards

On the ALLi Twitter chat (#indieAuthorChat) this week we asked questions about How to Build a Simple Marketing Strategy with Roger Edwards

December 22, 2020
Timothy Lewis
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
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Influencer Marketing: Media Kit for Indie Authors and Poets

A media kit is an information packet that informs everyone - not just members of the media - about an…

Nonfiction Book Marketing Basics

When we talk about book marketing, we're mostly referring to fiction. But nonfiction is a booming business whether you're traditionally published or an indie author. Nonfiction books provide you with niche opportunities to build a business around your book. Partner member Karen Williams from The Book Mentor talks us through the nonfiction book marketing basics.