Facebook Ads: One Author’s Experience
British indie author David Penny shares a case study of his own Facebook advertising campaign, which he's using to promote…
Does Paid Marketing Work for Authors? #AuthorALLiChat with Orna Ross
Orna posed the question "Does Paid Marketing Work For Authors?" and our Twitter followers didn't hold back in their responses. Each…
4 Top Social Media Rules for Indie Authors
Using social media successfully is a bit like Alice travelling through Looking-Glass World - to reach your goal, you shouldn't…
Opinion: Online Etiquette for the Indie Author Community
As indie authors, we're all used to dealing with people online, whether or not we've ever met our correspondents in…
Opinion: Why Indie Authors Need to Stick by Facebook’s Rules
One of the many joys of being a self-published author is the facility to run your business your way -…
Opinion: Promote Your Self-Published Books Your Way
In this week's Bookseller magazine, the trade paper of the British publishing industry, Sarah Shaffi writes: "Authors should feel comfortable…
Reaching Readers – What NOT To Do: Focus On One Book
As a fresh take on our "reaching readers" strand that runs every Saturday, today we've got a top tip on…
Self-Publishers: How You Can Get Your Questions Answered
Self-publishing (and indeed writing) is often misconceived as a purely solitary business - which makes life a little difficult when…
Make the Most of Your Membership of ALLi #1: Private Facebook Discussion Group
The first in a new monthly series of tips on how to make the most of your membership of the…
5 Ways Pinterest Can Help Authors
Ask every self-published writer what they want more than anything else and they will tell you that they…
Reaching Readers with Author Newsletters
What can an author newsletter do for you that you're not already getting from Facebook, Twitter, Goodreads, Google+, your author…
Opinion: Every Author Should Be Easily Discoverable Online
Finding it difficult to make contact online with certain indie authors, the highly successful historical novelist Helen Hollick, now self-published,…