As a fresh take on our “reaching readers” strand that runs every Saturday, today we've got a top tip on what NOT to do so sell more of your self-published books, from ALLi profressional member Jessica Bell, an acclaimed novelist, poet and author of writing craft books.
Are you an new indie author? Just released your first book and thinking about setting up a blog/Facebook Page/Twitter account especially for your book? I see newbies wanting to do this all the time.
One word of advice, unless it's specialty non-fiction that targets a very, very specific audience: DON'T.
You need to build your AUTHOR platform, not a platform for your product. You will no doubt continue to produce more and more books. What happens when you have twenty books under your belt? Will you then set up, and keep up-to-date, twenty blogs, twenty FB pages, and twenty Twitter accounts?
I don't see that happening, unless you have twenty clones of yourself hidden in your cupboard.
Set up an AUTHOR WEBSITE, where you can list everything you will eventually create.
Trust me. I made this mistake myself with String Bridge. What happened to the special website dedicated to this book? Nothing. I wasted time and money on getting it made, all for it to be taken down a year later when I realized that I needed a HOME to fit ALL my furniture in.
A website for a book = a caravan
An author website = a two-story mansion by the seaside (or whichever location takes your fancy)
Think about it.
To visit Jessica Bell's online home – her author website – got to www.jessicabellauthor.com.
JOIN THE CONVERSATION
Do you have a top tip that you'd like to share with newbie indie authors? Please spread the word via the comments box!
#Authors – don't do it! Don't set up a FB page for your book! @MsBessieBell explains: https://selfpublishingadvice.org/what-not-to-do/ via @IndieAuthorALLi