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Book Self Publishing 2021

Publishing Wide: Alternative Book Sales Outlets For Authors

The Alliance of Independent Authors advises self-publishing authors to publish and distribute their books as widely as possible for a number of reasons. If you'd like to understand more about the wide mindset, you can read our ultimate guide to publishing wide here. Today, though, we're diving into alternative book sales outlets you can use to sell your books.
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Are Bookstores Worth it for Indie Authors?

For most indie authors writing today, traditional bookstores in the mall and on the high street fueled our writing ambitions and our love of reading as children. Most writers would be thrilled to see their books on display in bookstore windows, display tables and shelves. Despite the rise and rise of ebooks and audiobooks, and especially during the boom in online buying during the Covid-19 pandemic, physical bookstores are still a significant marketplace for readers to discover and buy books. However it is much more challenging for the indie author to sell books via bookstores than online. What are those challenges and does the benefit of reaching bookstores’ customers justify finding a place for bookstores in your business plan? This post asks the question: are bookstores worth it for indie authors?
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Best Book Distribution Tips of 2020 for Indie Authors

As we near the end of the year, the Alliance of Independent Authors AskALLi team wanted to use December to look back at 2020 and the range of ultimate guides and posts we've created to help you write, publish and market your books. Today, we've collated all of the distribution posts, podcasts and books from the team to help you improve your publishing skills. Here are the best distribution tips of 2020.
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Encore Month: Bookshop distribution

Like to get your books into bricks-and-mortar bookstores? It'll help if you understand the bookseller's objectives and viewpoint - and this extract from ALLi's guidebook about bookstores will quickly put you in the picture.
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How to Organise a Book Signing Event

When we first start writing, many of us dream of having a book signing. We also cower at the prospect of having to talk to 'real people.' But for the most part, meeting readers is what we want. Organizing and delivering a book signing day can be daunting. ALLi Author member Eileen Omosa is explains how to organize a book signing.
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Successful Book Fair Thumb

Planning For a Successful Book Fair

With book marketing consistently ranked as one of the top challenges for the self-publishing author, you might wonder whether paying to participate in book fairs is worth the money and the effort. Indie author and ALLi member Sue Rovens provides recommended do's and don't's for a successful book fair, based on her personal experience. 
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