BEA2017 SESSION Archives

Book Marketing Glossary, Links and Resources from ALLi, Alliance of Independent Authors

In this Book Marketing Glossary, Jay Artale collaborated with ALLi members to find out what book marketing and promotion jargon or acronyms they didn't know when they started out, which would have helped them demystify their indie author journey.

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Conference Close: Orna Ross, Jay Artale, David Penny

June 4, 2017
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Orna Ross, Director of the Alliance of Independent Authors, Jay Artale and David Penny wrap up our Indie Author Fringe conference, and announce the Book Cover Competition winner.

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Indie Authors: Use Your Cover to Sell Your Book: Shoshanna (Evers) Gabriel

Shoshonna Gabriel, co-founder of Self Pub Book Covers, and sponsor of our cover competitions prize, offers tips and tools for making sure your cover delivers your book to its readers.

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Indie Author 101: Top Tips for Marketing your Book: Sandy Smith & Corinne Moulder

Smith Publicity’s Sandra Poirier Smith and Corinne Moulder share their expertise on designing and implementing book promotion launches for thousands of authors and publishers, from first time, self published projects to New York Times bestsellers.

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Indie Author 101: Book Reviews: Best Practice: Adam Borretz

Adam Borretz will cover the different types of book reviews available to indie authors and offer strategies and best practices to help self-published authors garner review coverage.

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Indie Author 101: Creating content that makes you stand out on Social Media: Claribel Ortega

Learn how to make the most of your social media platforms, find the best ways to promote your books, become part of the publishing community, and create content that will help you stand out.

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How To Self-Publish and Sell Poetry in the Digital Era: Michael La Ronn

Michael La Ronn offers an abundance of tips on using current publishing trends to monetize poetry, whether it be a single poem, an existing collection, or your next manuscript. A must-see presentation for any poet who wants to stand out in this genre.

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Opening up to Indie Authors: Dan Holloway & Debbie Young

This audio reading by the authors of the 2017 edition of the Opening Up To Indie Authors guidebook at the heart of the Open Up campaign, focusses on getting self-published books on the program at literary festivals and events.

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How to build your Author email list with Giveaways and Content Marketing: Derek Murphy

Derek Murphy built his email list of 8500+ young adult readers before he published his first novel; since then he's continued using book giveaways and targeted Facebook ads to reach new readers and grow his list to over 35K.

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Is Bookbub still worth the money?: Rachel Amphlett & David Penny

Bookbub has, for a long time now, been regarded as the gold standard in marketing your book. But it has also been incredibly difficult to land a spot there. Two authors who were fortunate enough to be accepted discuss whether the process was worthwhile.

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How to Host An Inclusive Literary Festival: Debbie Young

Ever thought you'd like to run a local literary event? Debbie Young, the organizer of a local village festival offers top tips on how (and why) to organize your own -- and do it your way.

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Look Who’s Talking: Creating and Marketing a Self-Published Audiobook: David Markowitz

In this talk with David Markowitz, we’ll look at all of the options for turning your book into audio and the opportunities for getting it in front of your listeners' ears!

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