Indie Author 101: Book Reviews: Best Practice: Adam Borretz

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Book Expo BEA 2017 IAF LogoThis post is part of Book Expo Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

We hope you enjoy this session. Let us know if you have any questions or input on this self-publishing topic. Visit our Hot Seat and join in the conversation there, or leave your questions and feedback in the comments section below.


Adam Borretz

In a series of sessions broadcast direct from BookExpo, Ingram Spark and Publisher’s Weekly bring you a starter course on what you need to know to market and promote a self-published book.

This seminar will cover the different types of book reviews available to indie authors; offer strategies and best practices to help self-published authors garner review coverage; discuss how to best use reviews as part of an overall marketing strategy; examine case studies of authors who have used reviews to boost their readership and further their careers; and provide best practices for everything from querying bloggers and submitting books to dealing with negative reviews.

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What questions or feedback do you have for Adam Borretz? Leave him a comment below, or send him a Tweet using @booklife and our event hashtag #IndieAuthorFringe

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6 Responses to Indie Author 101: Book Reviews: Best Practice: Adam Borretz

  1. Victoria Sutherland November 16, 2018 at 5:38 pm #

    Adam, really comprehensive overview, appreciate it. I would suggest a couple notes: trade reviews (PW, Kirkus, LJ, Foreword) are mostly licensed by wholesalers Ingram, Baker & Taylor, Bowker. If you can score one, your review automatically gets uploaded to their databases, where librarians and booksellers shop for books. Secondly, our magazine, Foreword Reviews (parent of Clarion) has reviewed self-published titles for over 20 years. Our guidelines are online. Thanks again for spreading the good word so well.

  2. Virginia Lagos August 5, 2018 at 11:55 am #

    Adam, I agree with Wolf O’Rourc the information was tops. However the audio quality was very poor. Is it possible to get a PDF of your presentation. I would appreciate it very much and I am sure your followers will too.

    Many thanks.


  3. Wolf O'Rourc June 5, 2017 at 7:06 pm #

    Great info, but I couldn’t understand many of the details because the audio quality was so poor.

  4. Kari de St Germain June 5, 2017 at 2:26 pm #

    Really helpful info that I will be following up on. Thanks, Adam!

  5. M.T. Ellis June 5, 2017 at 2:05 am #

    Lots of great info, thanks!


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