This post is part of Book Expo Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.
We hope you enjoy this session. Let us know if you have any questions or input on this self-publishing topic. Visit our Hot Seat and join in the conversation there, or leave your questions and feedback in the comments section below.
In a series of sessions broadcast direct from BookExpo, Ingram Spark and Publisher’s Weekly bring you a starter course on what you need to know to market and promote a self-published book.
This seminar will cover the different types of book reviews available to indie authors; offer strategies and best practices to help self-published authors garner review coverage; discuss how to best use reviews as part of an overall marketing strategy; examine case studies of authors who have used reviews to boost their readership and further their careers; and provide best practices for everything from querying bloggers and submitting books to dealing with negative reviews.
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