In a series of sessions broadcast direct from BookExpo, Ingram Spark and Publisher's Weekly bring you a starter course on what you need to know to market and promote a self-published book.
Authors often say writing the book was easy part. Getting people to discover a book and buy it is what’s challenging. With thousands of books published each week, competition is fierce for media and reader attention. Serious authors need a solid understanding of book marketing to compete and thrive.
Smith Publicity’s Sandra Poirier Smith and Corinne Moulder share their expertise on designing and implementing book promotion launches for thousands of authors and publishers, from first time, self published projects to New York Times bestsellers. In this session, participants will learn: Book Publicity vs. Book Advertising, Publicity: How Authors Become Part of the News, Advertising: Options for Authors, Book Reviews: Paid vs. Earned
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