Want to get more mileage out of your book promotion activity? Prefer long-tails and prolonged sales to short sharp spikes? Let Amy Maroney share the top tips she’s gleaned from seasoned self-publishing authors.
Tag Archives | advertising
Want to earn a good income from your books with just five minutes’ marketing a day? David Penny explains how he does this – by focusing on reaching readers rather than networking with fellow writers. A must-read for any indie author!
This intriguing case study will help you improve your choice of keywords for Amazon advertising and other marketing purposes, examining how words about Vikings and moon landings helped Brad Borkan increase sales of a book about Antarctic explorers
If you’ve noticed a sharp decline in the effectiveness of your AMS ads recently, you’re not alone. An Amazon cash grab may be at the bottom of it. The New York Times reports Amazon’s revenue from on-site advertising has surged by 130 percent in the first quarter of 2018, up to a staggering $2.2 billion. […]
Wondering how to make your AMS advertising more effective, with more impressions, more clicks and a better return-on-investment? Read ALLi Watchdog John Doppler’s list of his top tips, gleaned from collaboration within his indie author collective.
Amazon Marketing Services (AMS) is one of this year’s hottest venues for book advertising, but to take advantage of the program you’ll need to know the rules. For your convenience, we’ve categorized Amazon’s guidelines and prohibitions for AMS ads into this handy list. We’ve marked each rule with the following tags for easy identification: — […]
Here’s a chance for you to take part in an important new survey about the effectiveness of Facebook advertising for indie authors – don’t miss out!
One of the hottest topics in book promotion right now is the use of strategic Facebook advertising to build your author mailing list. While this has proven a hugely successful technique for some self-published authors, such as Mark Dawson, whose highly-regarded course helps other authors emulate his success, it’s by no means a one-size-fits-all solution. Facebook Ads […]
British indie author David Penny shares a case study of his own Facebook advertising campaign, which he’s using to promote the first in his historical crime thriller series, The Red Hill, set in medieval Moorish Spain. There’s a saying only 50% of marketing works—but nobody knows which 50%. Having spent many years in business I […]