Backlist is a term thrown about by both self-publishing authors and traditional publishers. While your new books—your front list—are often the highest earning for short periods of time. But it's usually your backlist that brings in the consistent cash over time. How do you make the most of those books? What should you be doing to capitalize on them and what tactics work the best? That's the question the Alliance of Independent Authors AskALLi team is answering today. This is boost your backlist: how to make the most of every title.
Our usual AskALLi Members' Q&A is taking a break for this month and being replaced by a special salon on Amazon advertising. From understanding the customer journey to the benefits of sponsored products, this ALLi podcast is for authors who are getting started with Amazon advertising and want to learn how to set themselves up for success.
Amazon made a variety of welcome changes to their advertising dashboard in 2019. These changes create opportunities and challenges for authors. Laurence O'Bryan, ALLi partner member and founder of ad agency for books, BooksGoSocial, is here to explain the latest Amazon ads dashboard changes and what they mean for you.
Struggling to work out whether your advertising on Amazon, Bookbub, etc is paying its way? Help is at hand with Ricardo Fayet's post explaining number-crunching techniques that work - includes a free spreadsheet!
Want to get more mileage out of your book promotion activity? Prefer long-tails and prolonged sales to short sharp spikes? Let Amy Maroney share the top tips she's gleaned from seasoned self-publishing authors.
Want to earn a good income from your books with just five minutes' marketing a day? David Penny explains how he does this - by focusing on reaching readers rather than networking with fellow writers. A must-read for any indie author!
This intriguing case study will help you improve your choice of keywords for Amazon advertising and other marketing purposes, examining how words about Vikings and moon landings helped Brad Borkan increase sales of a book about Antarctic explorers
If you've noticed a sharp decline in the effectiveness of your AMS ads recently, you're not alone. An Amazon cash grab may be at the bottom of it.
Wondering how to make your AMS advertising more effective, with more impressions, more clicks and a better return-on-investment? Read ALLi Watchdog John Doppler's list of his top tips, gleaned from collaboration within his indie author collective.
Amazon Marketing Services (AMS) is one of this year's hottest venues for book advertising, but to take advantage of the…
Here's a chance for you to take part in an important new survey about the effectiveness of Facebook advertising for indie authors - don't miss out!
One of the hottest topics in book promotion right now is the use of strategic Facebook advertising to build your…