advertising Archives

How to Get Started with Amazon Ads: Reaching More Readers Podcast, With Dale L. Roberts and Holly Greenland

This month on the Reaching More Readers podcast, Dale and Holly introduce Amazon Ads, including the jargon you need to know, the free accredited courses you can take to build your knowledge, key steps for quick and easy setup, and how to try out an Amazon Ad campaign even if you have a small budget to play with.

January 24, 2024
Howard Lovy
Podcast
0 Comments

A Guide to Paid Book Advertising for Independent Authors

As an indie author, you've poured your heart and soul into your book and spent countless hours writing, revising, and editing. Now, it's time to share your work with the world. But how do you get your book in front of readers? One effective way is through paid book advertising, which is what the Alliance of Independent Authors are exploring today.

March 13, 2023
AskALLi Team
Process 5 & 6: Marketing & Promotion, Top 100
0 Comments

What Can We Learn from Romance Book Marketing?

Romance authors are known for being at the cutting edge of marketing and tactics. So the Alliance of Independent Authors AskALLi team thought asked our romance authors what they're doing and what marketing tactics are working in 2023. What can we learn from romance book marketing?

Best Indie Author Marketing Posts of 2022

Every year, as we near the close of the year, we take a moment to pause and round up the best of the best on the Alliance of Independent Authors blog. Today, we're bringing you a selection of the best marketing blogs from 2022. It's time to review your marketing plans, tools and resources and prepare for 2023. These are the best marketing tips for indie authors from 2022.

Boost Your Backlist: How to Make the Most of Every Title

Backlist is a term thrown about by both self-publishing authors and traditional publishers. While your new books—your front list—are often the highest earning for short periods of time. But it's usually your backlist that brings in the consistent cash over time. How do you make the most of those books? What should you be doing to capitalize on them and what tactics work the best? That's the question the Alliance of Independent Authors AskALLi team is answering today. This is boost your backlist: how to make the most of every title.

July 11, 2022
AskALLi Team
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion, Top 100
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Getting the Most from Amazon Advertising: AskALLi Members’ Q&A Podcast

Our usual AskALLi Members' Q&A is taking a break for this month and being replaced by a special salon on Amazon advertising. From understanding the customer journey to the benefits of sponsored products, this ALLi podcast is for authors who are getting started with Amazon advertising and want to learn how to set themselves up for success.

September 18, 2020
Howard Lovy
Podcast, Process 5 & 6: Marketing & Promotion
0 Comments

What Amazon Ads Dashboard Changes Mean for Authors

Amazon made a variety of welcome changes to their advertising dashboard in 2019. These changes create opportunities and challenges for authors. Laurence O'Bryan, ALLi partner member and founder of ad agency for books, BooksGoSocial, is here to explain the latest Amazon ads dashboard changes and what they mean for you.

February 3, 2020
Laurence O'Bryan
Business & Planning, Process 5 & 6: Marketing & Promotion
3 Comments

Financial Management Image - Book Of Dollar Bills

How to Track Conversion and Calculate ROI on Facebook and Bookbub Ads

Struggling to work out whether your advertising on Amazon, Bookbub, etc is paying its way? Help is at hand with Ricardo Fayet's post explaining number-crunching techniques that work - includes a free spreadsheet!

April 25, 2019
Ricardo Fayet
Business & Planning, Process 5 & 6: Marketing & Promotion
0 Comments

Best Marketing Strategies for a Long-Tail Book Promotion

Want to get more mileage out of your book promotion activity? Prefer long-tails and prolonged sales to short sharp spikes? Let Amy Maroney share the top tips she's gleaned from seasoned self-publishing authors.

January 18, 2019
Amy Maroney
Process 3 & 4: Production & Distribution
6 Comments

Opinion: Putting Readers First – an Essential Ingredient of Successful Book Marketing

Want to earn a good income from your books with just five minutes' marketing a day? David Penny explains how he does this - by focusing on reaching readers rather than networking with fellow writers. A must-read for any indie author!

October 29, 2018
David Penny
Opinion, Process 5 & 6: Marketing & Promotion
3 Comments

Book Marketing: How Lateral Thinking Boosts Keyword Success

This intriguing case study will help you improve your choice of keywords for Amazon advertising and other marketing purposes, examining how words about Vikings and moon landings helped Brad Borkan increase sales of a book about Antarctic explorers

The Rising Cost of AMS Ads

If you've noticed a sharp decline in the effectiveness of your AMS ads recently, you're not alone. An Amazon cash grab may be at the bottom of it.

September 13, 2018
John Doppler
Watchdog
6 Comments

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