Process 5 & 6: Marketing & Promotion

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Opinion: How to Prepare a Successful Book Launch

A book launch is one part excitement and one part terror. You're finally putting your creation out into the world, which means you're actually putting your creation into the world! People can have opinions and make judgments. But you can also find wonderful readers and supporters of your work. ALLi author member Kristan Julius recently launched her first independently published book and is here to explain how she made it a success.
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Best Podcasts Of 2019

#AskALLi Self-Publishing Salons: The Best Podcasts of 2019

Here we present the best podcasts of 2019. When it comes to reading, who said the eyes always have it? In fact, 2019 was the year of the ear. We're getting our information via podcasts, increasingly reading via audiobook. By now, even those who at first harumphed at audio are starting to get the message as the sales figures come in. At the Alliance of Independent Authors, we get it. That's why we spent much of 2019 expanding and improving upon our #AskALLi series of podcasts. We launched new ones, livened up old ones, and our audience is growing along with the the growth of audio.
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How I Had My Best Book Launch Ever (and You Can, Too)

Book launches can be as exciting as they are stressful, especially if you've ploughed money into marketing and need a good return on your investment. But what happens if you've seen dwindling sales from launches? Can you turn it around? Or are you doomed? Kristina Adams, ALLi partner member knows you can turn it around. She's here to share how she went from her worst launch ever to her best launch in just one book.
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How To Get Your First 50 Book Reviews: A Quick & Easy Guide for Indie Authors

Encouraging people to publish and share reviews of your book is a key book-marketing activity, possibly the single most important of marketing task for a publisher. ALLi's latest Quick & Easy Guidebook (now available in the Member Zone) focusses on how to get your first 50 book reviews.
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How to Sell Your Books in the Holidays with Smart Social Media Marketing

Black Friday and Cyber Monday create a shopping frenzy every year. But how can we writers capitalize on that frenzy and get books to the front and centre of people's minds? Well, Partner member and CEO of Author Marketing Experts, Inc. Penny Sansevieri, is here to show you how to sell your books in the holidays.
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