Process 5 & 6: Marketing & Promotion

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

The Quick and Easy Guide to Fiction Content Marketing

Whether you write fiction or nonfiction marketing is a necessity if you want to sell books. But many authors are shying away from spending heavily on advertising and choosing to focus on content marketing instead. In this week’s #AskALLi Ultimate Guide, the AskALLi team have pulled together everything you need to know to supercharge your fiction content marketing. We hear from Lucinda Brant, Australian based historical fiction author, Dan Willcocks, U.K. based dark fiction writer and Clare Lydon, UK based lesbian romance fiction author. 
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Opinion: How to Prepare a Successful Book Launch

A book launch is one part excitement and one part terror. You're finally putting your creation out into the world, which means you're actually putting your creation into the world! People can have opinions and make judgments. But you can also find wonderful readers and supporters of your work. ALLi author member Kristan Julius recently launched her first independently published book and is here to explain how she made it a success.
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Best Podcasts Of 2019

#AskALLi Self-Publishing Salons: The Best Podcasts of 2019

Here we present the best podcasts of 2019. When it comes to reading, who said the eyes always have it? In fact, 2019 was the year of the ear. We're getting our information via podcasts, increasingly reading via audiobook. By now, even those who at first harumphed at audio are starting to get the message as the sales figures come in. At the Alliance of Independent Authors, we get it. That's why we spent much of 2019 expanding and improving upon our #AskALLi series of podcasts. We launched new ones, livened up old ones, and our audience is growing along with the the growth of audio.
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How I Had My Best Book Launch Ever (and You Can, Too)

Book launches can be as exciting as they are stressful, especially if you've ploughed money into marketing and need a good return on your investment. But what happens if you've seen dwindling sales from launches? Can you turn it around? Or are you doomed? Kristina Adams, ALLi partner member knows you can turn it around. She's here to share how she went from her worst launch ever to her best launch in just one book.
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