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Indie Author Fringe London Book Fair 2016

Indie Author Fringe London Book Fair

Indie Author Fringe offers free online conferences, alongside the three major publishing book fairs, brought to you by the Alliance of Independent Authors.

Our first conference of 2016 was fringe to The London Book Fair on Friday April 15th 2016. We had an amazing array of wonderful speakers, sessions and giveaway, and they are still online for you to enjoy and learn.

Orna Ross Headshot Black and White

WELCOME TO LONDON BOOK FAIR INDIE AUTHOR FRINGE

Orna Ross

The Indie Author Fringe is the number one online conference for all Indie Authors.

Orna Ross, Director of the Alliance of Independent Authors, welcomes you to the first of this year's three 24 hour conferences.

15 April • 10:00 am • LONDON
15 April • 5:00 am • NEW YORK
15 April • 2:00 am • LOS ANGELES
15 April • 9:00 pm • SYDNEY
Video

THE FUTURE OF PUBLISHING: 7 THINGS AN AUTHOR MUST KNOW

Jane Friedman

Publishing professor Jane Friedman knows the changes that are coming down the publishing track and in this session guides authors in how to make the most of them for best success.

15 April • 10:15 am • LONDON
15 April • 5:15 am • NEW YORK
15 April • 2:15 am • LOS ANGELES
15 April • 9:15 pm • SYDNEY
Video

Ben Galley INDIE AUTHOR FRINGE SPEAKER

MONEY UPFRONT: HOW AUTHORS CROWDFUND THEIR BOOKS

Ben Galley

This live hangout with self-publishing expert and successful crowdfunder Ben Galley will tell you all you need to know about the options for crowdfunding your book. From the platforms that are on offer to you, to the tips and tricks for reaching your target, Ben will be discussing every aspect of crowdfunding in this lively and interactive session.

 

15 April • 11:00 am • LONDON
15 April • 6:00 am • NEW YORK
15 April • 5:00 am • LOS ANGELES
15 April • 10:00 pm • SYDNEY
Live Video

DEREK MURPHY INDIE AUTHOR FRINGE

DESIGNING BOOK COVERS THAT SELL: THE 7 MUST-HAVES

Derek Murphy

Designing a book cover is your most important creative decision after writing the book. But often what we are attracted to is not necessarily what works for readers and online stores. Derek Murphy outlines what a good cover will always have.

15 April • 12 noon • LONDON
15 April • 7:00 am • NEW YORK
15 April • 6:00 am • LOS ANGELES
15 April • 11:00 pm • SYDNEY
Video

Leila Dewji

ASPIRING AUTHORS: ARE YOU READY TO SELF-PUBLISH?

Leila Dewji, Britt Pflüger and Ali Dewji

Are you ready to self-publish? Are you sure? There is so much to consider before you publish. Clue yourself up about the self-publishing process and save time and money by getting your ducks in a row before you self-publish. This will ensure you (and your readers) get the most out of the process.

15 April • 1:00 pm • LONDON
15 April • 8:00 am • NEW YORK
15 April • 5:00 am • LOS ANGELES
15 April • 12:00 midnight • SYDNEY
Video

Mark Dawson Indie Author Fringe

SELL MORE BOOKS IN MORE FORMATS IN MORE TERRITORIES

Orna Ross, Mark Dawson, Joanna Penn, Toby Mundy

Want to boost your sales? Who doesn’t? In a panel session recorded live in the Author HQ at London Book Fair, ALLi Director Orna Ross interviews two bestselling indie authors and sales gurus, Mark Dawson and Joanna Penn, together with ALLi’s literary agent Toby Mundy about how to go beyond selling ebooks in your home territory.

15 April • 2:00 pm • LONDON
15 April • 9:00 am • NEW YORK
15 April • 6:00 am • LOS ANGELES
16 April • 1:00 am • SYDNEY
Podcast - recorded Live at London Book Fair

Roz Morris Indie Author Fringe Speaker

WHAT CAN AN EDITOR DO FOR ME? PANEL DISCUSSION

Roz Morris, Andrew Lowe, Laxmi Hariharan, Ricardo Fayet

Editors are the secret, unsung nurturers of the book world. What do they do? How do they work with authors? How do you choose a good one? Do authors even need them? This and many more insights into the editing world are covered in a lively discussion. Do join us.

15 April • 3:00 pm • LONDON
15 April • 10 am • NEW YORK
15 April • 7:00 am • LOS ANGELES
15 April • 11 pm • SYDNEY
Video

Kathy Meis Indie Author Fringe Speaker

AUTHORS: METADATA IS YOUR BRAND. GET YOURS IN SHAPE

Kathy Meis

Today, word-of-mouth involves computers. This means metadata is more important than ever in defining how authors and books are described and discovered in today’s book marketplace.

15 April • 4:00 pm • LONDON
15 April • 11 am • NEW YORK
15 April • 8:00 am • LOS ANGELES
16 April • midnight • SYDNEY
Video

Joanna Penn Author Profile

HOW AUTHORS USE AUDIO TO MARKET & SELL BOOKS

Joanna Penn

In this lively session you’ll discover: Why now is the best time to get into audio, How to self-publish and market audiobooks, The best way to work with narrators, How to narrate your own book and when it’s a good idea, Options for selling your audio direct, Podcasting as an author platform, The best way to research and pitch podcasters for book marketing.

15 April • 5:00 pm • LONDON
15 April • 12 noon • NEW YORK
15 April • 9:00 am • LOS ANGELES
16 April • 3:00 am • SYDNEY
Podcast

Joel Friedlander Indie Author Fringe Speaker
nick stephenson

THE AUTHORS' BEST FRIEND: HOW TO IGNITE YOUR EMAIL LISTS

Joel Friedlander and Nick Stephenson

Authors know they should be blogging to build an audience for their books, but far too many quit without achieving anything. In this fascinating head-to-head discussion between two of the best minds in author marketing, you'll learn how to build a practical strategy that brings together your content, the focus of your readers, and your own personality -- and many other methods for exploding email lists.

15 April • 6:00 pm • LONDON
15 April • 1:00 pm • NEW YORK
15 April • 10:00 am • LOS ANGELES
16 April • 4:00 am • SYDNEY
Video

AUTHORS DON'T WASTE YOUR MONEY: BOOK FAIR BEWARES

David Gaughran

Writers LOVE Book Fairs – the mixing with publishers, networking with like minds, the chance to talk to marketing experts. But Watchdog David Gaughran is not impressed with some book fair practices, especially offers to display self-published books at inflated prices. Read this before you buy your badge.

15 April • 7:00 pm • LONDON
15 April • 2:00 pm • NEW YORK
15 April • 11:00 am • LOS ANGELES
16 April • 5:00 am • SYDNEY
Article

Debbie Young Indie Author Fringe Speaker

THE BETTER WAY TO WRITE A BOOK: PLOTTER OR PANTSER

Debbie Young, Keith Dixon, Rosalind Minett and David Penny

What's the difference between plotting and pantsing, and does either approach produce better books? A debate between advocates of each method, refereed by someone who thinks she might be a bit of both.

15 April • 7:30 pm • LONDON
15 April • 2:30 pm • NEW YORK
15 April • 11:30 am • LOS ANGELES
16 April • 5:30 am • SYDNEY
Video

Helena Halme

HOW TO TURN YOUR LIFE INTO FICTION (AND STAY SANE)

Helena Halme

Would your life make a good story? Helena Halme draws on her own experience of an international romance with an English naval officer in her books. Here she offers excellent advice on how to turn fact into fiction.

15 April • 8:00 pm • LONDON
15 April • 3:00 pm • NEW YORK
15 April • 12 noon • LOS ANGELES
16 April • 6:00 am • SYDNEY
Article

Damon Freeman founder of Damonza

DON'T JUDGE A BOOK: MY COVER DESIGN LESSONS SO FAR

Damon Freeman

Damon Freeman of Damonza provides valuable insight into cover design lessons he has learned over many years as one of the most respected cover designers in the world.

15 April • 8:30 pm • LONDON
15 April • 3:30 pm • NEW YORK
15 April • 12:30 pm • LOS ANGELES
16 April • 6:30 am • SYDNEY
Article

Dan Holloway, indie author and performance poet

POETRY PERFORMANCE: HOW TO WRITE A BESTSELLER

Dan Holloway

Everything you will ever need to know about how to write a bestseller distilled into a single two minute slam-winning poem.

15 April • 9:00 pm • LONDON
15 April • 4:00 pm • NEW YORK
15 April • 1:00 pm • LOS ANGELES
16 April • 7:00 am • SYDNEY
Video

Laurence-OBryan Books Go Social
Ian Sutherland Indie Author Fringe

TWITTER: COULD INDIE PUBLISHING EXIST WITHOUT IT?

Laurence O'Bryan and Ian Sutherland

Join two of Twitter masters in this entertaining video discussion about how to use Twitter to maximum effect. Laurence O'Bryan will tell you how to master Twitter so that you can balance the desire to be social on Twitter with your objective of exploiting the platform to promote and sell your books - without ever being called a spammer!
Ian Sutherland will show you how to become a Twitter influencer and drive more people to your books' storefronts, consistently attract up to 400 new followers every day, and free up more time to write by compressing your Twitter activity into 15 very effective minutes a day. From the author of the 5* guidebook "Advanced Twitter Strategies for Authors – Twitter techniques to help you sell your book – in under 15 minutes a day!"

15 April • 9:10 pm • LONDON
15 April • 4:10 pm • NEW YORK
15 April • 1:10 pm • LOS ANGELES
16 April • 7:10 am • SYDNEY
Video

LEVERAGE YOUR CONTENT: HOW TO BLOG A BOOK OR BOOK A BLOG

Nina Amir

Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully.

15 April • 10:00 pm • LONDON
15 April • 5:00 pm • NEW YORK
15 April • 2:00 pm • LOS ANGELES
16 April • 8:00 am • SYDNEY
Video

Mark Coker Indie Author Fringe

10 TRENDS DRIVING THE FUTURE OF PUBLISHING

Mark Coker

If anyone can predict the future it’s CEO of Smashwords Mark Coker.
In this video recording his goal is to help indies realize that despite the rapid and dizzying changes taking place, all these changes conspire to create a future in which indies have the advantage.

15 April • 11:00 pm • LONDON
15 April • 6:00 pm • NEW YORK
15 April • 3:00 pm • LOS ANGELES
16 April • 9:00 am • SYDNEY
Video

ARE PRINT BOOKS MORE TROUBLE THAN THEY'RE WORTH?

Robin Cutler and Andy Bromley

Print books: expensive to make, difficult to store and on the way out anyway? Actually no. Robin Cutler of Ingram Spark explains how to use print books as part of your overall strategy without spending a fortune (and not a book to be seen in the garage)

15 April • midnight • LONDON
15 April • 7:00 pm • NEW YORK
15 April • 4:00 pm • LOS ANGELES
16 April • 10:00 am • SYDNEY
Video

Diego Marano Speaker at Indie Author Fringe

IT TAKES A VILLAGE - GETTING A GLIMPSE OF AUTHOR COLLECTIVES

Diego Marano

Diego Marano of Kobo Writing Life provides a fascinating insight into the benefit authors can gain by joining forces to maximise their promotion.

16 April • 1:00 am • LONDON
15 April • 8:00 pm • NEW YORK
15 April • 5:00 pm • LOS ANGELES
16 April • 11:00 am • SYDNEY
Article & Video

Bob Mayer Indie Author Fringe

AUTHORS PUBLISHING AUTHORS: HOW DOES IT WORK?

Bob Mayer

When Bob Mayer and his wife Jen Talty formed Cool Gus Publishing in 2010, the goal was to get his extensive backlist out as eBooks but they soon expanded to take on other authors. Here Bob shares the dos and don'ts for anyone who might be thinking of doing the same or publishing with another author

16 April • 2:00 am • LONDON
15 April • 9:00 pm • NEW YORK
15 April • 6:00 pm • LOS ANGELES
16 April • 12 noon • SYDNEY
Article

Katie Webb Indie Author Fringe Speaker
Maribel Steel Indie Author Fringe Speaker

REACHING ALL OUR READERS: MAKING BOOKS THAT EVERYONE CAN READ

Katie Webb and Maribel Steel

In a few easy steps you can open up your books to the millions of readers who can’t access texts in conventional formats because they are visually impaired or otherwise ‘print disabled’: in this session, the International Authors Forum tells you how.

The International Authors Forum has produced a set of guidelines for self-publishing authors to make it easy for them to make sure their books can be accessed this audience. Blind author Maribel Steel will tell you what this means to blind readers, and Katie Webb, IAF’s Executive Administrator, will take you on a tour of the guidelines, which are available to download for free.

16 April • 2:30 am • LONDON
15 April • 9:30 pm • NEW YORK
15 April • 6:30 pm • LOS ANGELES
16 April • 12:30 pm • SYDNEY
Article

Yen Ooi Indie Author Fringe Speaker

FIVE STEPS TO WRITING DIVERSITY RIGHT

Yen Ooi

Writing from our own individual experience is as important as writing in the popular styles and tropes our genres require. This session explores how to confidently write in color, without compromising either our writing style or the expectations of our readers.

16 April • 3:00 am • LONDON
15 April • 10:00 pm • NEW YORK
15 April • 7:00 pm • LOS ANGELES
16 April • 1:00 pm • SYDNEY
Article

Toby Mundy Author Agent Rights Representation

WHY INDIE AUTHORS NEED LITERARY AGENTS TOO

Toby Mundy

It's not only big name, traditionally published authors who need a Literary Agent. In this blog post Toby Mundy, of Toby Mundy Associates, explains why Indie Authors need an agent just as much.

16 April • 4:00 am • LONDON
15 April • 11:00 pm • NEW YORK
15 April • 8:00 pm • LOS ANGELES
16 April • 2:00 pm • SYDNEY
Article

HOW TO SWITCH GENRE WITHOUT BREAKING YOUR BRAND

Mohanna Rajakumar

Have you ever thought about writing in a different genre? Do you have more ideas than can be encompassed within a single genre? In this podcast Mohana Rajakumar talks about how she writes in several genres yet still retains a consistent Brand.

16 April • 5:00 am • LONDON
15 April • 12 midnight • NEW YORK
15 April • 9:00 pm • LOS ANGELES
16 April • 3:00 pm • SYDNEY
Podcast

Melissa Addey INDIE AUTHOR FRINGE

AUTHORS: HOW TO GET A WRITER-IN-RESIDENCE GIG

Melissa Addey

During 2016 Melissa Addey has a dream job, as Writer in Residence at the British Library, where she's paid to write, research and create new works. She shares how she got the gig, offer tips on a successful residency and points out the pitfalls so you can avoid them.

16 April • 6:00 am • LONDON
16 April • 1:00 am • NEW YORK
15 April • 10:00 pm • LOS ANGELES
16 April • 4:00 pm • SYDNEY
Article

Jane Dixon Smith Indie Author Fringe 2016

COVER DESIGN: 5 TOP TIPS TO CREATE A BOOK COVER THAT SELLS

JD Smith

Jane Dixon-Smith, author of The Importance of Book Cover Design, is always being asked about what makes the perfect cover. Here she talks about what works and what doesn’t.

16 April • 7:00 am • LONDON
16 April • 2:00 am • NEW YORK
15 April • 11:00 pm • LOS ANGELES
16 April • 5:00 pm • SYDNEY
Article

ALi Cross Indie ReCon Founder

SPOTTING TRENDS IN CHILDREN'S PUBLISHING 2016

Ali Cross

Ali Cross, co-founder of IndieReCon and expert in writing for the Young Adult audience, discusses the current state and future of the YA market.

16 April • 8:00 am • LONDON
16 April • 3:00 am • NEW YORK
15 April • midnight • LOS ANGELES
16 April • 6:00 pm • SYDNEY
Article

S R Johannes IndieReCon Founder

MY PARTNER IN CRIME - HOW MY AGENT HELPS ME SUCCEED AS A HYBRID AUTHOR

SR Johannes

Indie Author and co-founder of IndieReCon, SR Johannes tell us of her experiences working with an Agent, and says they're not just for the traditionally published author.

16 April • 8:30 am • LONDON
16 April • 3:30 am • NEW YORK
16 April • 12:30 am• LOS ANGELES
16 April • 6:30 pm • SYDNEY
Article

Jay Artale Indie Author Fringe Speaker

BACK TO BASICS: PRIORITIES FOR NEW AUTHORS

Jay Artale

In this session, authors will learn how to identify their priorities and focus on getting their book to market by putting the nice-to-haves on the back burner. Aimed at new indie authors fearful of drowning in information overload, Jay Artale shares the three critical elements needed to self-publish.

16 April • 9:00 am • LONDON
16 April • 4:00 am • NEW YORK
16 April • 1:00 am • LOS ANGELES
16 April • 7:00 pm • SYDNEY
Article

Orna Ross Headshot Black and White

WRAPPING UP LONDON BOOK FAIR INDIE AUTHOR FRINGE

Orna Ross

Orna Ross, Director of the Alliance of Independent Authors, wraps up our first Indie Author event of 2016 and announces the winner of the Opening Line Competition.

16 April • 10:00 am • LONDON
16 April • 5:00 am • NEW YORK
16 April • 2:00 am • LOS ANGELES
16 April • 9:00 pm • SYDNEY
Video

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