Sell More Books in More Formats in More Territories: Orna Ross, Mark Dawson, Joanna Penn, Toby Mundy

Indie Author Fringe London Book Fair

This post is part of London Book Fair Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’s network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

Enjoy this session, and let us know if you have any questions or input on this self-publishing topic, by visiting our Hot Seat and joining in the conversation.


Want to boost your Sales? Who doesn’t. In this panel session recorded live in the author HQ at London Book Fair, director Orna Ross interviews two bestselling indie authors and sales gurus, Mark Dawson and Joanna Penn, together with ALLi’s literary agent Toby Mundy about how to go beyond selling e-books in your home territory.


#IAF16 How to Sell More Books @Thecreativepenn @pbackwriter @tobymundy #selfpub Click To Tweet


“How Authors Sell Publishing Rights”, from The Alliance of Independent Authors (ALLi), helps authors navigate today’s complex rights marketplace. It shows writers the best ways to reach decision-makers in various industries, what these rights-buyers are looking for, and what to expect in negotiating a license or sale of rights.

It covers how to pitch, negotiate and close a sale with producers, literary agents and global publishing houses, how to manage book fairs and other sales trips, and how to keep track of your rights business.  “How Authors Sell Publishing Rights” shows how the publishing landscape for authors is transforming and yielding unprecedented opportunities.

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    […] In the intro, I mention some of my highlights from London Book Fair (more on that later this week on the blog), which coincided with the launch of the new Amazon Kindle Oasis at the premium end of the ebook device market. Remember also to check out the sessions from the Indie Author Fringe, which presented a 24 hour online summit that you can still access on the Self Publishing Advice site. It includes the recording of the session on Sell more books in more formats in more countries with me, Mark Dawson, Orna Ross and Toby Mundy. […]