Ali Dewji

Ali DewjiStop Wasting Time and Money on Book Marketing That Doesn’t Work

Format: Video

Target Audience: All Levels

Frustrated by a lack of marketing results? Overwhelmed and not sure where to start or what will work for you? You are not alone. Ali Dewji has seen many well-meaning authors waste time and resources keeping busy but targeting the wrong people with the wrong message, or having the wrong offer in the wrong place.

In this session, he’ll teach you how to avoid wasting your precious energy and budget on activities that won’t result in book sales using his T.R.A.C.K. book marketing system.


  • Learn the impact that research and targeting has on your marketing plan, and where most authors go wrong
  • Discover the vital components of an efficient author marketing plan, so selling books doesn’t take over your life
  • Assess which marketing activities are most likely to attract your readers and convert them into loyal fans
  • Avoid classic author marketing pitfalls that waste your time, energy and budget


ALI DEWJI helps authors make sense of self-publishing and author marketing. He left a career in marketing and advertising to co-found I_Am Self-Publishing with his sister. I_Am take a personal approach to self-publishing and tailor the process to the author and project.

Ali has spent the last 7 years helping authors to carve out the right publishing journey. Pop stars, industry experts, children’s authors who have gone on to get TV shows, and unknown authors who have gained big deals with traditional publishers; Ali has worked with them all…

After hearing one too many horror stories (one particularly painful one is mentioned in the session) of authors being ripped off or spending months chasing wild geese with ill-informed and ineffective marketing, he built the T.R.A.C.K. author marketing system. It is based on his experience of 200+ book launches and is designed to save authors from wasting their precious time and money. No gimmicks, just proven marketing fundamentals that authors can apply and implement with ease.

Ali recently spoke to author members of ALLi at their London meet up and the response was incredible. This really is one not to be missed.


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The winner of the giveaway will get Ali! For an hour! A 1:1 is up for grabs where you can get individual and tailored feedback on your current marketing activities and advice on how to build (or re-build) your marketing plan, as well as the opportunity to discuss or ask any questions you have about self-publishing and author marketing. An invaluable session for any author (also worth $150).

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  • All author giveaways will be featured on their Session page on the day of the event.
  • Head over to this speaker’s virtual session when it is live, to enter their Giveaway.
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