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Are Bookstores Worth it for Indie Authors?

For most indie authors writing today, traditional bookstores in the mall and on the high street fueled our writing ambitions and our love of reading as children. Most writers would be thrilled to see their books on display in bookstore windows, display tables and shelves. Despite the rise and rise of ebooks and audiobooks, and especially during the boom in online buying during the Covid-19 pandemic, physical bookstores are still a significant marketplace for readers to discover and buy books. However it is much more challenging for the indie author to sell books via bookstores than online. What are those challenges and does the benefit of reaching bookstores’ customers justify finding a place for bookstores in your business plan? This post asks the question: are bookstores worth it for indie authors?
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International Insights: Amazon

International Insights: Amazon

For the next edition of the Alliance of Independent Authors International Insights hosted by Mark Williams of The New Publishing Standard, we’re moving on to the giant that is Amazon. If you missed our introduction series to global book markets, you can read them here: Africa, India and China markets in Asia, the Middle East North Africa markets, the Ibero-America markets, the Asia-Pacific markets and the European markets, and also a special edition on the English-language markets. This is international insights: Amazon edition.
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How to Leverage Book Signings

Book signings – despite the fear associated with them – can be an extremely useful marketing tool. You get to meet real readers for one, you grow your confidence and sell books. Alexa Nazzaro, ALLi Partner member and founder of www.aaxelauthorservices.com, has a ton of creative ideas to show you how to leverage book signings.
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How to Organise a Book Signing Event

When we first start writing, many of us dream of having a book signing. We also cower at the prospect of having to talk to 'real people.' But for the most part, meeting readers is what we want. Organizing and delivering a book signing day can be daunting. ALLi Author member Eileen Omosa is explains how to organize a book signing.
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